What is an AI marketing platform?

An AI marketing platform like Zeta AI uses artificial intelligence to connect customer identity, intent signals, and inventory in real time. This enables precision-targeted marketing across digital channels, helping enterprise brands improve acquisition, retention, and revenue.

How does AI enhance marketing automation at scale?

AI enhances marketing automation by enabling predictive targeting, real-time campaign optimization, and workflow automation. Zeta Intelligence and AI Agents automate complex tasks, allowing enterprise teams to scale engagement while improving accuracy and efficiency.

How can AI reduce operational costs for enterprise marketing teams?

AI reduces marketing costs by accelerating campaign execution, improving media efficiency, and eliminating waste. Zeta AI delivers lower CPAs through predictive targeting and adaptive bidding, helping enterprise teams achieve more with fewer resources.

What sets Zeta Intelligence apart from traditional marketing automation platforms?

Zeta Intelligence is AI-native and identity-based, offering predictive analytics, unified data, and real-time orchestration. Unlike legacy platforms, it removes data silos and drives measurable outcomes across acquisition, retention, and customer lifetime value.

How can enterprise marketers use AI for decision making and campaign execution?

Enterprise marketers use Zeta AI, Zeta Intelligence, and AI Agents for intelligent decisioning and automated execution. These tools combine predictive insights, campaign recommendations, and deterministic attribution to improve performance and drive ROI.

AI Agents

Intelligent Collaborators to Solve Your Marketing Jobs

Zeta AI Agents transform real-time intelligence into action, simplify execution, and drive measurable marketing outcomes.

Zeta AI Suite

Intelligent Collaborators to Solve Your Marketing Jobs

Imagine if...

the routine became revolutionary. Zeta Agents turn everyday execution into something extraordinary.

You Set the Goals. Zeta’s Agents Deliver Results.

Zeta AI Agents are intelligent collaborators that turn insights into action. Whether it's optimizing a subject line, segmenting an audience, or streamlining QA, agents work tirelessly in the background so you can focus on strategy and growth.

Zeta AI Studio includes:

A library of pre-built agents across key marketing functions.

A guided framework to build custom agents tailored to your brand’s needs.

Agentic workflows that chain multiple agents together for seamless end-to-end automation.

Pre-Built Agents. Instant Impact.

Zeta AI comes equipped with a powerful library of pre-built agents. Whether you’re onboarding data, crafting copy, optimizing messaging, creating experiences, or QA’ing campaigns, these intelligent agents are ready to go with no setup required.

Custom Agents: From Template to Tailored in Minutes

Zeta’s AI Agent Studio gives every marketer the power to scale their own intelligence. Agent Studio offers an intuitive interface to create, manage, and deploy agents that align with your unique goals. Easily create custom agents using our no-code sandbox and control every aspect of their performance and impact through the Zeta Marketing Platform.

Don’t Just Automate Tasks. Orchestrate Outcomes with Agentic Workflows

With Zeta’s agentic workflows, AI Agents don't just execute isolated tasks, they collaborate. These intelligent workflows link AI Agents together to execute sophisticated marketing strategies automatically.

Some of the key tasks agentic workflows can automate include:

Programmatic Media Optimization

Automates audience segmentation, media planning, real-time bidding strategies, and ongoing campaign performance adjustments, all in one continuous loop.