Two years after Tequila Ever After, Adekunle Gold returns with his sixth album. Titled FUJI, it is his first release in full embrace of Fuji, a genre of Yoruba music birthed in the late 1960s, which he reveals is what he’s “meant to do.” It’s the first album he’s drawing attention to his royal heritage of the Kosoko kingdom.
He digs into his family history. In homage to his forebearers, he returns to the palace and bows to pay respect to his king, the custodian of his ancestry. The throne accepts him like a true prince. Drummers with quick hands and tongues for chants and eulogy put him in a groove with their rhythms. All these are documented as part of the album rollout.
Two minutes and twenty-four seconds short of a forty-minute listening time, this 15-track-long album opens impressively. It begins with a sample from Sakara musician Lefty Salami’s Oloye Eko album, which honours King Kosoko from the 1950s. The sample rings out: “Omo Oba ki jagun bi eru…T’Oba Oluwa lase”—meaning “a prince doesn’t fight wars like slaves…the will of God, the Supreme King, is final.” Then it fades into Adekunle Gold switching flows and singing of his transition from nothing to great. A peasant-prince now wines and dines with elites. A small fry now disturbs the deep blue sea. Hence, his new sobriquet “Big Fish” is also the title of the opening track.
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He has wanted these moments all his life: magazine covers draped in gold, front row seats at international fashion shows. Although his politics have never been a public discourse, it tickles the ears to hear him sing specifically that he has never collected “Bourdillion (Tinubu’s) money.” He made his bones without a handout from any politician. His success did that for him. In realisation of that, and that success attracts success and so does influence, he emphatically rebukes, “I don’t wanna go, I don’t wanna go / I don’t wanna go back to poverty.” It’s money in Adekunle’s line of sight. And there’s no better way to keep cash flow than to innovate or creatively captivate what’s currently popular.
Fuji has always influenced contemporary Nigerian music, dating back to LKT, and has had a particularly significant impact in the last four years. It’s the tail of 2025, and Adekunle Gold joins a growing roster of artists hybridising the culture and sound. Though his songwriting and sound gestures to a fusion of Afropop, Tungba, R&B and Amapiano, not Fuji in a purist’s approach or the neo-Fuji that’s common with the likes of LKT, Dekunle Fuji, Small Doctor, Olamide, Reminisce, Asake and Seyi Vibez. The look he presents, as seen on his curtain-call album art, is urban and gives no specific nod to Fuji. But a man can style himself as he likes, though on a closer look, it’s a vestige of his Mexican misadventure.
“Don Corleone” is the second track, featuring shimming and repetitive ad-libs, as well as backup vocals from his wife, Simi. Like every non-Sicilian artist who has referenced Don Vito Corleone to project their strict and ruthless-when-necessary side in their music, Adekunle Gold likens himself to Mario Puzo’s classic The Godfather character. But don’t fret — AG Baby, as fondly called, still wants you to dance…though only if you’re a spender.
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With a tweak that encourages diligence and patience, “Bobo” continues his narrative that you’re noticed only if you’re rich, with features that carry emo-pop and street-pop sensibilities from Lojay and Shoday. “Coco Money” follows and plainly advises to stay out of his sight if money isn’t involved.
Now, love is in the air. “Believe”, the track that follows, is a serenade of a promising love, much like Bill Withers and Grover Washington Jr.’s “Just The Two of Us” (1980) — the song it samples. Here, he’s a young lover trying to keep his love youthful. Next, on “My Love Is The Same,” themes of family and sacrifice roll into a moment of fatherhood with his daughter, Adejare. He apologises for not being around to spend time together as much as he’d have loved to.
The music switches back to prospective love in the 6lack-featured “Love Is An Action”, a title that reiterates the message of the sampled song, “What You Won’t Do For Love” (1978) by Bobby Caldwell.
With the dots of American samples and Hollywood references on the album, followed by “Many People”, a Tungba-pop track that directly borrows from veteran Tungba-Gospel artist Yinka Ayefele’s song of the same title, the Fuji is yet to kick in. “Attack” with TkayMaidza, Cruel Santino, Mavo, the new generation lamba maestro, launches straight to a neon-light party where girls bring their friends to mingle. If anything, this song gives the youngsters more visibility than it reinvents Adekunle Gold.
“Only God Can Save Me”, featuring Davido, finds rhythm in Amapiano and throws the two married singers into a confession and temptation with infidelity.
Ten tracks in, it’s clear that the signalled Fuji is largely missing from the album’s sound, neither in the sample nor in the choice of featured artists. Instead, it vaguely hangs in his voice, tickling mostly the delivery of his choruses.
Adekunle Gold says the album’s title carries a deeper meaning. “Fuji is bigger than music. It is Lagos, it’s street royalty, it’s our story, our hustle, our heritage turned global.” All these are valid, except for limiting Fuji to Lagos, but his album is nothing like the music and culture. It only pays tribute to the genre in name, not in approach, style, or sonic appeal. Presenting a certain thing and offering something entirely different is a spineless appropriation.
This creates a fascinating cultural conundrum, especially now that African music genres move so fluidly around the world. If the name Fuji is used willfully, without an accurate context, won’t that enable listeners outside the culture to incorrectly assume the music is something else, rather than the existing, better-known Fuji genre?
It’s noble that he’s shining a light on his inspirations. He even brought out Fuji music legends like Saheed Osupa, Taiye Currency, and Obesere at the Mainland Block Party, which he headlined in Lagos on October 5, 2025. But, interestingly, Fuji is only in his rollout, not in the music.
Siriku “Barrister” Ayinde, the progenitor of Fuji music, blended Were, Sakara, Juju, Apala, Aro, Gudugudu and possibly Highlife to create the sound. If this is the route Adekunle Gold is taking with Pop, R&B, Tungba and Amapiano, perhaps he should call it something different.
Anyway, the Afropop grooves on, but the eleventh track, “Lailo”, isn’t spectacular. It’s a reiteration of every saccharine lyric about love that you’ve heard from Adekunle since his magnum opus Afropop Vol. 1. On the soul-stirring “Simile”, which he wrote in 2019 after his father’s demise, he searches for an anchor to rest on, unwilling to be swept away by life’s fleeting tides. On this track, he brings back his band, 79th Element, and grabs assistance from Soweto Gospel Choir.
In less than six minutes before he takes the final bow and drops the curtain on the album, “I’m Not Done”, with American pianist Robert Glasper touches on tenacity and longevity. “Obimo” ends the album. You can call it a bonus track.
FUJI has been lauded by many as his best since Afropop Vol. 1, if not the top contender. But here’s an irony worth considering, as writer Ojo O observed in a recent Substack discussion: nothing on this Fuji-themed album is a strong option if brought next to Dammy Krane’s “Faleela”, or Seyi Vibez’s “Fuji Interlude”, or Falz’s “No Less.” Adekunle Gold did not refine the Juju-Tungba sound that came to him instinctively before grafting to a global sound. The result is a loss of musical grounding. He no longer has a centre to perform from with conviction, and his global experiments haven’t been as creatively rewarding as he often claims.
Afropop Vol. 1 is a critical success because he took time to bring the listeners into his pop world-building. Ten singles in, and the audience was aware he was making a switch from the folksy sound.
Post-Afropop, he began moving very fast, and the audience began to take the backseat. Adekunle Gold doesn’t give listeners enough time to love what he’s become before he splits himself into another thing.
But maybe winning takes care of everything.
Don’t get me wrong: six studio albums into a decade-long mainstream career is a serious discipline that deserves applause and more. And there’s no doubt that this is an enjoyable project that outranks many so far this year, in terms of quality and its flamboyant rollout. But FUJI, just like his last two albums, forces the audience to accept a new idea without proper preparation, and lacks the authenticity that allows them to bond with the artist and the body of work.
However, this is the new Adekunle. He’s not a Fuji artist, just a man, or a prince if you’d like, who has loved Fuji since juvenile — and is interpreting it the best way he can.
Score: 6.5
Editor’s note (October 10, 2025): Editor’s note: A previous version of this story included phrasing similar to a Substack comment by Ojo O. The piece has been updated to include proper credit. We remain committed to maintaining accurate attributions in our documentation.
