Isabel Rubio reflects on founding Alabama's Hispanic Interest Coalition
Isabel Rubi is the founder and former CEO of the Hispanic Interest Coalition of Alabama.
She spoke about the organization's creation and its mission to improve the quality of life for Hispanic residents in Alabama. A second-generation Mexican-American, Rubio moved to Birmingham in the 1990s and launched the organization in 1999.
"I saw our community changing. Many more Latinos were showing up in restaurants and landscape crews....what are we doing to take care of the community that speaks a different language? It's a stranger in a strange land," Rubio said.
More than 20 years after its start, ¡HICA! continues to offer many programs focused on immigration, economic development, education, and families.
Rubio stepped down from her role at the nonprofit in 2022.
Throughout Hispanic Heritage Month, WVTM 13 is recognizing Alabamians who broke barriers and are raising the bar for everyone. Stay with us as we honor and celebrate "Hispanic Heritage Moments."