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Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
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Brand purposeWFA holds LATAM regional meeting in Montevideo
Read more about "WFA holds LATAM regional meeting in Montevideo"WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
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Eight new members join WFA
Read more about "Eight new members join WFA"More new corporate members have joined the WFA, taking total membership to more than 150.
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Advertising & policyGoing beyond ads on alcohol
Read more about "Going beyond ads on alcohol"Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.
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Advertising & policyWFA holds LATAM Regional Meeting in Montevideo
Read more about "WFA holds LATAM Regional Meeting in Montevideo"Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.
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AIThe In-House Advantage
Read more about "The In-House Advantage"Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at WFA, reveals the potential benefits of this approach.
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AIIn case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:
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Cannes LionsMultinational marketing budgets coming under greater scrutiny
Read more about "Multinational marketing budgets coming under greater scrutiny"New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.
CMOs and public policy leads agree that the world has become more unpredictable and riskier.
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SustainabilityWFA revamps its approach to Sustainable Marketing
Read more about "WFA revamps its approach to Sustainable Marketing"WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.
