Latest industry insights

How AI is changing in-house agencies

Tue, 04 Nov 2025 00:05:06 +0100

A new WFA report highlights how in-house agency teams are embracing the era of AI and potential opportunities in the generative AI space within marketing. Brenna Brandes, Global Marketing Services Manager at WFA, explains.

Effective integration for growth

Mon, 03 Nov 2025 09:36:02 +0100

How do marketers effectively combine people, creativity and technology? The Global Marketer of the Year 2025 jury share their thoughts.

5 lessons for building an impactful career in Insights

Mon, 03 Nov 2025 11:59:11 +0100

Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events.

Global media inflation stabilises at 4%, WFA Outlook

Mon, 20 Oct 2025 00:01:07 +0200

Steady price growth hides sharper contrasts between regions and markets Broadcaster video-on-demand tops inflation charts as CTV stays flat

Integration not scale is key to media success

Thu, 16 Oct 2025 17:47:59 +0200

Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.

The future of marketing leadership

Mon, 03 Nov 2025 11:57:28 +0100

We asked the Global Marketer of the Year 2025 jury which qualities will be most important for marketing leaders in the months and years to come.

AI Knowledge Spotlight with IPSOS

Mon, 27 Oct 2025 15:01:25 +0100

WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.

Unlocking AI for Public Affairs

Wed, 08 Oct 2025 14:51:50 +0200

A 90-minute interactive Policy Action Group (PAG) session, hosted in collaboration with Influence Builders, explored how public affairs professionals can harness AI to sharpen advocacy strategies, amplify influence and drive smarter engagement.

WFA names jury for 2025 Global Marketer of the Year

Tue, 21 Oct 2025 12:29:54 +0200

Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa

Kantar joins as first-ever industry partner of the award