Ever wondered how Google ensures ads remain compliant while respecting user privacy? This infographic breaks down the step-by-step process of Google’s Additional Consent framework. From the moment a visitor chooses whether to accept or reject cookies, consent signals are generated, passed along with ad requests, and used by vendors to decide how data can be processed.
By combining the IAB’s TCF string with Google’s Additional Consent (AC) string, publishers and advertisers can serve ads responsibly without compromising compliance. The system ensures that only vendors with the right permissions deliver ads, striking the perfect balance between user trust and ad performance.
How WebToffee Cookie Consent Plugin Helps:
- Seamless Consent Management: Automatically generates both TCF and AC strings, ensuring smooth integration with Google’s Additional Consent framework.
- Customizable Banners: Lets you design user-friendly consent banners to match your website’s look while meeting compliance needs.
- Granular Control: Offers visitors the ability to accept or reject specific cookie categories, enhancing transparency and trust.
- CMP Compatibility: Functions as a Google-certified CMP, ensuring your site is prepared for GDPR, IAB TCF, and Google Consent Mode v2.
- Better Ad Performance with Compliance: Ensures compliant consent signals are shared with vendors, helping you maximize ad revenue without risking penalties.
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