WARC Talks

A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

Podcast

Dive into the WARC podcast collection

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

You can also listen to WARC podcasts on the following platforms

WARC at Cannes Lions 2025

This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

Creative Impact sessions

Can we change the world by changing consumer demand?

Chris Baker, Lena Roland, Eli Miansarow

Sustainability, ESG and purpose are under serious pressure, but there’s a group of brands bucking this trend.

Beyond the generational divide: The new rules for consumer connection

Elliot Pigram, Isaac Baley, Yaw Owusu, Claire Paull

In this session, Amazon Ads debuts new research exploring the benefits and limitations of age-based marketing and introducing a new strategy based on shared values, beliefs, and attitudes.

The tech marketer’s playbook for building a beloved social-first brand

Emmanuel Orssaud, Duo the Owl Lingo

Duolingo’s Chief Marketing Officer breaks down how the marketing team went from a support function to a growth engine by harnessing fandoms, internet culture and a fearless brand voice to dominate social media and drive real business growth.

Unshittifying CX: Reconnecting funnels and feelings

Yael Cesarkas, Brent Mitchell

R/GA and Sephora explain how the brand has managed to command loyalty by bridging the divide between brand promises and experience delivery.

How to give your brand the X Factor

James Hurman, David Tiltman, Laura Jones

Building on the report, The Multiplier Effect, WARC teams up with some special guests to create a field guide to brand investment, including tips and tricks from chief marketing officers who have made it work.

The eye-watering cost of dull media

Adam Morgan, Karen Nelson-Field

Adam Morgan and Dr Karen Nelson-Field reveal the latest findings from the groundbreaking Extraordinary Cost of Dull research project, addressing the financial impact of dull media for brands.

How can you build a big brand from lots of littles?

Grace Kite, Tom Roach, Jennifer Healan, Aditya Kishore

Effectiveness experts Tom Roach and Grace Kite unpack the problem – then JJ Healan offers some guidance on how McDonald’s has been responding.

Born this (brand-building) way

Sara Tate, Peter Semple, Karen Martin

Listen to this session to understand the importance of brand alongside performance from day one – and why imagination matters.

How do we close creativity’s C-suite gap?

Karen Crum, Ann Marie Kerwin, Fura Johannesdottir, Joe Stubbs

Discusses breakthrough new research that shows the commercial impact of creativity, and provides a guide to reframing the perceived ‘risk’ of brand investment.

Reigniting IP: How Gap Inc. got its vibe back

Andrea Kerr Redniss, Richard Dickson

This co-presentation of Gap Inc. and MediaLink exhibits the power of reinvesting in brand to reignite dormant IP and how to evaluate and unlock big ideas using data.

Connected Creativity: New brand-building rules in the creator economy

Natasha Maharaj, Vera Sidlova

Featuring new learnings from Kantar and Heineken, the session provides a blueprint for creative brand building in the connected age.

How to be buyable in B2B: Unlocking a US$19tn category

Mimi Turner, Marcus Collins, Jann Schwarz

LinkedIn and academic/author Dr Marcus Collins unveil new research showing that B2B buying decision drivers are not logical, rational or functional, but cultural, relational and organisational.

The power of compound creativity

Andrew Tindall, Les Binet, Sarah Carter

The authors of How Not To Plan, Sarah Carter and Les Binet, share cases from brands that used consistency over decades to become category leaders.

Secrets of effective strategy from artists who only live creatively

Robert Campbell, Paula Bloodworth

Discusses the unique mindset of the artist and how this enables them to fulfill their creative and commercial ambitions in ways the ad industry’s overreliance on process, research and media spend rarely achieves.

How do we move fast and build brands?

Rica Facundo, Andreas Krasser, Jiunn Shih, Dione Song

WARC’s landmark Asian effectiveness study and myth-busting guide “The Pace Principle” reveals how to use speed and culture to unlock a brand’s advantage.

Effectiveness Decoded: How today’s most successful brands win

Jae Goodman, Soyoung Kang, Magno Herran

Effie reveal exclusive analysis of their latest Gold and Grand winners to uncover how global powerhouses maintain their edge and nimble challengers break through.

How humans decide

Stuart Bowden, Felipe Thomaz, Asmita Dubey

Featuring cutting-edge research from Oxford’s Saïd Business School and insights from industry leaders, this session shows you how to rethink growth and unlock new opportunities for your brand.

The Creative Dividend: Advertising that pays back

Mark Ritson

Mark Ritson shares new global research demonstrating how creative advertising can transform brands of all sizes.

Are creators really effective?

Alex Brownsell, Afke van de Klashorst, Anastasia Leng

WARC and CreativeX reveal the findings of new research into what makes an effective influencer marketing campaign, as well as the pitfalls they should look to avoid.

Bravery means business: The Mercado Libre case

Sean Summers, Fernando Ribeiro

Sean Summers and Fernando Ribeiro dive into Mercado Libre’s journey from second-tier marketplace to most valuable brand in Latin America.

Webinars

WARC regularly partners with marketing thought leaders to present in-depth webinars, getting you up to speed on the most pressing marketing challenges today.