Shop TODAY 2025 Mature Beauty Awards
Our team reviewed hundreds of products and narrowed them down to 70 winners — and even secured an exclusive deal just for viewers.
Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.
70 Results
70 Results
Moroccanoil Texture & Volume Hair Powder
Sephora$30.00Best texturizing hair powder
L’Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer
Amazon$23.16$29.99Best value moisturizer
Nécessaire The Hand Retinol
Amazon$38.00Best retinol treatment for hands
NuFace Mini+ Starter Kit
Ulta$187.50$250.00Best at-home microcurrent
Maybelline Color Tattoo Longwear Multi-Use Eye Shadow Stix
Amazon$6.99$11.99Best value eyeshadow
Prime Prometics PrimeLash Mascara
Amazon$28.00Best for sensitive eyes
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula
Ulta$38.00Best instant eye treatment
SickScience ShapeShift V-Line Jaw Defining Serum
SickScience$48.00$64.00Best lifting serum. See more for a deal:PROMO CODECode Copied!
Doset LED Light Facial Massager
Amazon$39.99Best value face massager
Truskin Vitamin C Facial Serum
Target$21.99Best vitamin C serum
Biodance Collagen Gel Toner Pads
Amazon$26.00Best moisturizing toner pads
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Amazon$9.41$11.41Best concealer for dark circles
Cetaphil Skin Activator Hydrating & Firming Cream for Neck, Chest & Face
Amazon$9.97Best new body care treatment
Cetaphil Skin Activator Hydrating & Firming Lotion
Amazon$16.97Best new body care treatment
Vaseline Radiant X Firm & Restore Body Lotion
Amazon$9.96Best value body lotion
Medix 5.5 Retinol Body Lotion Firming Moisturizer
Amazon$19.99Best budget retinol body lotion
Saltair Multi-Lipid Body Butter
Amazon$21.00Best body butter
Josie Maran Pink Algae Pro-Retinol Body Butter
Sephora$42.00Best retinol body treatment
Murad Retinal ReSculpt Body Treatment
Amazon$79.00Best splurge body treatment
John Frieda ULTRAfiller+ Thickening Shampoo & Conditioner
Amazon$9.11$11.99Best thickening shampoo
Style Edit Root Concealer Touch Up Spray
Amazon$34.00Best root color spray
dpHue Glossy Glaze
Amazon$29.00Best in-shower color treatment
Wavytalk Blowout Boost Grande
Target$49.99Best volumizing hair tool
K18 Biomimetic Hairscience AstroLift Reparative Volume Spray
Amazon$46.00Best volumizing spray
Kérastase Densifique Densimorphose Hair Mousse
Kerastase$50.00Best hair mousse for fullness
Oribe Dry Texturizing Spray
Oribe$59.00Best texturizing spray
Freeman Instant Foot Peeling Spray
Amazon$5.48Best foot care treatment
Being Frenshe Hydrating Hand Serum Lotion with Squalane & Shea Butter
Amazon$24.99Best hydrating hand creamPROMO CODECode Copied!
CND Strengthener RXx
Amazon$22.25Best strengthening nail product
Neutrogena Hydro Boost Hydrating Tint Foundation Makeup for Dry Skin
Amazon$12.47Best hydrating foundation
CoverGirl Simply Ageless 3-in-1 Liquid Foundation
Amazon$9.97$19.99Best full coverage foundation
Pixi On-the-Glow Base Foundation Stick
Pixi Beauty$20.00Best foundation stick
IT Cosmetics Do It All Radiant Concealer
Amazon$24.00$30.00Best hydrating concealer
Lancôme La Base Pro Makeup Primer
Amazon$33.75$45.00Best blurring primer
Maybelline Lash Sensational Sky High Washable Mascara
Amazon$10.19$13.99Best lengthening mascara
Tilt Beauty Lashscape Mascara
Tilt Beauty$28.00Best lifting mascara
Jones Road Just A Sec Eyeshadow
Jones Road Beauty$28.00Best potted eyeshadow
Ilia Eye Stylus Eye Shadow Stick
Sephora$32.00Best eyeshadow stick
Danessa Myricks Colorfix Stix
Danessa Myricks$38.00Best multi-use eyeshadow
Tula Glaze Plumping Lip Treatment
Ulta$18.00Best plumping lip treatment
Paula’s Choice Pro-Collagen Peptide Gloss Lip Balm
Paula's Choice$18.00$24.00Best peptide lip treatment
Merit Beauty Signature Lip
Merit Beauty$26.00Best lipstick
Dibs Desert Island Duo - Blush & Bronzer
DIBS Beauty$36.00Best bronzer and blush duo
Jouer Blush & Bloom Cheek + Lip Duo
Amazon$37.00Best multistick
RoC Retinol Correxion Deep Wrinkle Rich Cream
Walmart$28.47Best face cream for wrinkles
RoC Eye Repair Dark Circle Cream
Target$36.99Best eye cream for dark circles
True Botanicals Chebula Extreme Moisture Cream Skin Barrier Cream
Amazon$88.00$110.00Best splurge face cream
Origins Youthtopia Liquid Exfoliating Apple Face Peel
Ulta$44.00Best facial peel
Naturopathica 10% Glycolic Acid + Aloe Vera Resurfacing Pads
Naturopathica$75.00Best brightening exfoliating pads
Derma-E Retinol Line Smoothing Hydro Gel Patches
Ulta$21.00$30.00Best retinol for eyes
Anua Rice 70 Glow Collagen Mask
Ulta$21.00Best hydrating face mask
Curology Hydro+ Eye Gel
Curology$25.00Best hydrating eye gel
INNBeauty Project Extreme Cream Firming & Lifting Moisturizer
Sephora$48.00Best firming moisturizer
Paula's Choice Pro-Collagen Peptide Plumping Face Moisturizer
Amazon$49.00Most hydrating moisturizer
Augustinus Bader The Cream with TFC8 Face Moisturizer
Sephora$190.00Best splurge moisturizer
The Ordinary Retinal 0.2% Emulsion Serum
Sephora$14.90Best value retinol
The Inkey List Ectoin Hydro-Barrier Serum
Ulta$15.00Best firming serum
Our panel of experts reviewed some of our winners and gave feedback based on their expertise.