NASCAR Stars in Big Ad Ventures

The Super Bowl isn't the only sporting event that features the best in advertising. The Daytona 500, known as "The Great American Race," airs this Sunday on FOX, and several big advertisers are breaking out new, NASCAR-themed commercials.

Last year's Daytona 500 drew 37 million viewers, causing this year's 30-second spots this year to cost as much as $500,000! Allstate, DirecTV, Oreos and Sunoco are just four of the companies launching new ads.

In the Allstate spot, racing heartthrob Kasey Kahne is stopped by a female police officer who is more interested in checking out his rear end than in giving him a ticket.