SHE left Hollyoaks back in 2024, and was said to be “heartbroken” when she was named as one of 20 cast members to have been made redundant.
Since then, Steph Waring has taken on a variety of different pursuits, including writing a book and being cast in upcoming movie The Rebooted.
But another business venture she’s also trying is TikTok Shop, where she’s been promoting products including the viral Dr. Melaxin Calcium balm.
However, Steph’s activity on the social media site has seen her targeted by trolls, with some assuming that it means she “must be struggling”.
The 47-year-old took to TikTok to respond to “unpack” the comment, as she said: “Yes, I do TikTok Shop.
“But does that mean I’m struggling because I’m not on TV right this second?
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“What this app has given me is freedom – freedom to write another book, freedom to film my documentary next month, and freedom to prep for the movie that I’ll be doing in March.”
Steph went on to say that her fame means she hasn’t been able to “just swap acting and writing for a 9 to 5”.
“It just doesn’t work like that,” she sighed.
“So yeah, damn right, I’m hustling. Intentionally.”
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She also said that she’s uses the app to share what she “actually uses” or the “things I want to try”.
“And if you guys love it and want to get it, then brilliant,” Steph, who played Cindy Cunningham in the Channel 4 soap, added.
“If you don’t, if you’ve got no interest, then just scroll on. Not a problem.
“I’m not here for you guys, I’m here for the people who are actually interested in what I’ve got to say.”
While she’s “fully aware” that it’s “not going to be for everyone”, Steph concluded by saying: “Let’s just be clear about something.
“Doing something smart with your time on this platform is not struggling – it’s adapting.
“And it’s bloody good money too, so yeah, I’m cracking on!”
Steph added in the caption for the video: “I use this platform as a business.
How to shop safely on TikTok shop
TIKTOK shop is an e-commerce feature of the video app TikTok and officially launched in September 2023.
Popular TikTok creators often advertise products from the shop as they are given affiliate links which means they make money from referring followers.
Entrepreneurs can upload their products onto TikTok Shop for others to purchase.
However, it is important to stay vigilant when it comes to scams.
- Stick to verified sellers with good reviews—check ratings and feedback before buying.
- Avoid suspiciously low-priced items—“too good to be true” often is.
- Always pay via the in-app checkout, never off-platform.
- Avoid clicking links outside the app—especially unfamiliar domains or QR codes.
- Read product descriptions carefully and note return policies.
- Document your order—save screenshots and track delivery updates.
- Report suspicious activity through TikTok and initiate disputes if necessary.
“I share what I actually use. It pays well.
“And it gives me time to do the work I love. Simple as that.”
Among those commenting on the video were former Geordie Shore star Holly Hagan, who wrote: “It’s all well and good when people want us to share our finds for free but god forbid we make money from it all of a sudden ‘we’re struggling’.
“I can promise you people doing TikTok Shop are not struggling – it’s the most lucrative job I’ve ever seen!”
“Legend , what a great reply,” another said.
As a third wrote: “Well said queen.
“Haters be hating! Changed my life for the better! I’m now on ‘me’ time not someone else’s!”
