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The Mirror US

Bianca Censori breaks lengthy Instagram hiatus to 'challenge' Kim Kardashian's SKIMS

Bianca Censori's latest posts on Instagram seem to be calling out her husband, Kanye West's ex-wife, Kim Kardashian, and the reality star's famous apparel brand SKIMS

Kanye West's second wife, Bianca Censori, might be preparing for a "cold brand war" with the rapper's first ex-wife and the mother of his four children, Kim Kardashian.


The 45-year-old reality star has been dominating the shapewear industry with her SKIMS apparel brand for the last five years, but it looks like Kim's billion-dollar business might soon face some competition. Kanye's 30-year-old Aussie wife is set to drop her new eponymous brand, Bianca, next month on December 11.

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Bianca took to her Instagram account on Saturday to share a few sexy selfies of herself, posing in different bra, waist cincher, and flesh-toned stocking combo looks, which she consistently paired with a pair of gold high-heeled pumps.

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The very SKIMS-esque post seemed to tease the bras, panties, waist cinchers, and tights that Bianca will soon share with the masses.

It's unclear at the moment who Bianca is collaborating with to bring her brand to fruition. However, it's apparent that the move toward embarking on these business endeavors is, in part, reportedly aimed at undermining Kim.


"This goes way beyond fashion," a source close to Bianca and Kaney told Radar Online last week. "Kanye sees this as his revenge play – he's determined to outdo Kim on every front. Bianca's brand is being crafted to mirror hers on purpose. It's designed to compete directly with everything Kim has created."

Kim is reportedly "furious" and believes "Kanye is pulling all the strings here." One source even claimed that "from the visuals to the overall vibe, Bianca's photos are pure SKIMS. That's entirely intentional. Kanye's built his brand on stirring the pot, and this is just his latest move to grab attention and assert control."

The 48-year-old Through the Wire rapper was married from 2016 until 2021, and shares four children: North, 12, Saint, 9, daughter Chicago, 7, and son Psalm, 6. He reportedly has to pay the All's Fair actress $200,000 a month in child support for their children.


Since Kanye began his romance with Bianca, they started dating in late 2022 and got married in 2023. Many have been comparing the two, especially their physical appearances. Many have considered the two women to share "conventionally attractive" features.

The Mirror US reported in August 2024 that fans thought the two brunette beauties looked alike because they seemed to share similar dark features and were both conventionally attractive. In side-by-side comparisons, fans also noticed that they both have full lips, evenly spaced almond eyes, slim noses, and nearly perfect facial symmetry.

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