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Advertising Standards Authority

January 2026

  • A photo of a blue table covered in junk food such as pizza, burger, sweets and chicken nuggets.

    First Edition newsletter
    Tuesday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?

    Newsletter
  • Gorilla sitting at set of drums in still from TV advert

    Ban on TV junk food advertising before 9pm comes into force in UK

December 2025

  • Young man walking by a Nike store with its swoosh logo on it

    Nike, Superdry and Lacoste ads banned in UK over ‘misleading’ green claims

    Advertising watchdog says all three firms misled shoppers by using term ‘sustainable’ in paid-for Google adverts

November 2025

  • A fire burns in a glass-fronted stove

    Misleading UK adverts for ’very low emission’ wood-burning stoves banned

    ASA action won approval of clean air campaigners, who said some ‘seriously misleading myths’ had been debunked

September 2025

  • ASA advert

    UK advertising watchdog accused of breaking rules in its own ad campaign

    Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands

August 2025

  • A man working to install a heat pump

    Two ‘misleading’ heat pump adverts banned by UK watchdog

    ASA says online ads from Aira and EDF Energy omitted key facts about eligibility for government grants

July 2025

  • The ASA said it received complaints about three other M&S adverts but they were not upheld.

    M&S advert banned for featuring model who looked ‘unhealthily thin’

  • An injection pen of Zepbound and a box of Mounjaro

    ASA cracks down on online pharmacies advertising weight loss injections

June 2025

  • Here We Flo packaging

    Period drama: Here We Flo pulls ‘plastic-free’ pledge amid row over green claims

  • An older man with a beard looking at a football

    UK watchdog criticises ‘offensive’ portrayal of older people in adverts

May 2025

  • One of the Bpas ads on display in Southampton

    TfL blocks ads calling on people to lobby MPs to decriminalise abortion

    London transport body says allowing Bpas adverts on its network could bring police and City Hall into disrepute

April 2025

  • An ad saying Black Friday: BBL, Hip dip, breast, and then a list of prices

    ASA bans Brazilian liquid butt lift ads from six UK cosmetic treatment providers

    Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risks

March 2025

  • An ad in the game Love Sparks: Dating Sim

    UK watchdog bans ‘shocking’ ads in mobile games that objectified women

    Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA

January 2025

  • Vicky Pattison and Ercan Ramadan

    Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules

  • A poster saying 'Wahed' with a picture of a man holding a briefcase with flames coming out.

    UK watchdog bans ‘offensive’ adverts showing banknotes in flames

December 2024

  • Ads for Wegovy (semaglutide) and other weight-loss injections outside Penn Station in New York.

    ‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK

    Guardian review finds many online pharmacies flouting strict advertising rules that govern prescription-only drugs
  • Injectable prescription weight-loss pen

    Shrinking waistlines and growing profits: the weight-loss drug boom

    Drugs such as Wegovy amd Mounjaro are an attractive prospect for online businesses and traditional pharmacies as well as the firms that make them
  • Exterior of a Lloyds bank.

    Lloyds advert banned for making false environmental claims

    Watchdog ruled social media post failed to provide balanced information over bank’s ongoing financing of polluting industries

September 2024

  • The ASA investigated NOW TV over concerns that its ad was misleading, as there was no clear outlining of the significant conditions of the free trials

    ASA bans adverts for Nike and Sky for using ‘dark pattern’ tactics

    Rulings stem from ASA’s work investigating ‘online choice architecture’ in internet advertising

August 2024

  • Gemma Collins.

    Watchdog bans Gemma Collins advert promoting headset to treat depression

    ASA says Instagram video featuring TV star wearing device ‘encouraged people to take their treatment into own hands’
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