Stacy London, Flow Advisor and style icon who spent over a decade telling America what not to wear, is back with a fresh take on fashion—this time, she’s showing us what to wear, especially in mid-life. Her new clothing line, by Stacy London, which launched this Friday on QVC and QVC.com, is more than just a collection of clothes. It’s a personal journey for London, born out of her desire to embrace the changes that come with aging, body shifts, and menopause, while still feeling confident and stylish.
“For years, when I used to do What Not to Wear, one of the things that I felt so strongly about, was that as women got older, there was this idea of don’t fall back on black. Like, we use black because it’s sophisticated, it’s slimming, it’s all of the things that we have created black to be,” London told Flow Space in an exclusive interview. “Minimalism is great. It has its place, but it’s not the only thing to do, and sometimes I think it really limits freedom of self-expression.”
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A spotlight on inclusivity and versatility
This philosophy is at the heart of London’s new collection. Moving away from the minimalist trends that often dominate midlife fashion, London’s line embraces vibrant colors like pink, teal, and gold. These choices are meant to bring excitement back into getting dressed, and help women feel empowered rather than stuck. For example, London highlights the versatility of her Ponte Sweatshirts and Ponte Lantern Pant which combine comfort with a tailored look.
“You can wear them with flats, heels, or boots, sneakers, whatever, and… they’re stretchy,” London says, referring to the Lantern pants which she says is a cross between a wide and a slim pant. One of the standout features of the collection is London’s signature addables —versatile collars, cuffs, and other accessories that can be swapped out to create layered looks without adding bulk.
With inclusive sizing from XXS to 3X or 0 to 28 and prices ranging from $36 to $170, London emphasizes that these pieces make it easy for women to customize their outfits, helping them feel stylish and put-together with minimal effort.
“I want you to feel like you’re having fun again when you look at your clothes,” London says. “Anybody can buy a jacket or a suit, but what are the fun things we can do to make it uniquely yours?”
A collection with midlife women in mind
London’s commitment to versatility isn’t just about style—it’s also about practicality. She’s crafted her pieces to be both comfortable and flattering, specifically for women dealing with body changes that come with menopause, such as weight gain.
“Our pants usually come right to the belly button or just below, giving you that sense of security around the midsection, particularly for women between 40 and 70, which is where your weight gain is generally going to be.”
When asked which piece from the collection is her favorite, London says she loves them all individually, but if she had to pick, it’s the brocade pantsuit, which comes in teal and magenta.
She’s also a big fan of the two-in-one convertible trench, which is actually a five-in-one, a tweed suit with its scalloped jacket, and the ponte suits which feel like butter to the touch. London’s mission is clear: to challenge the outdated notion that women have an expiration date when it comes to style.
Empowering women at every age
“I think this idea that there’s a sell-by-date for women in style is not only a side effect of the patriarchy, but it’s also something we’ve internalized as women,” she explains. “At this stage of life, things are complicated and confusing. But for me, I came out the other side, and I was like, those values I held about youth—that’s what has expired, not me.”
London is passionate about making fashion accessible and empowering for women, particularly in a world that often overlooks their needs.
“We’re still fighting for bodily autonomy, which means we have to fight for fashion that reflects changes in our bodies,” she says. “Post-pregnancy, post-menopause, you’re going to have a different figure. Why should your style suffer because you don’t have the body you had at 25?”
A commitment to serving women in mid-life
London’s partnership with QVC is a testament to her commitment to serving women in mid-life. “QVC told me, ‘We’re leaning into the age of our customer. We’re not trying to hide her away.’ She’s got 80% of the buying power in this country, and she does care.”
This understanding has led to a collection that’s designed with midlife women in mind —women who want comfort, style, and the freedom to express themselves, no matter their age or body type. From the innovative addables to the thoughtful design of each piece, London’s QVC collection is more than just clothing. It’s a celebration of mid-life, a time when women should feel powerful, beautiful, and yes, joyful.
As London puts it: “I want women to know that my collection is here for them. After all the experiences and changes we go through, we deserve clothing that reflects who we are now.”
