Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
AI Marketing
15 Articles
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
AI-Powered Holiday Ads: Tips for Writing Effective Prompts
Busy marketers can get a lot of benefit from using AI to help create ads, ...
ChatGPT: Features, Benefits, and Marketing Applications
Discover how ChatGPT works, its many real-world applications for marketers, and what, exactly, the latest ...
Artificial intelligence (AI): The Digital Marketer’s Guide
Learn exactly what artificial intelligence (AI) is, how AI works, its many major benefits and ...
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
How to Leverage AI for Marketing Automation
If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...
How to Create an AI Marketing Strategy in 7 Simple Steps
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How to Leverage AI in Performance Marketing
If you’re reading this article, your company is obviously far enough along on its e-commerce ...