In 2023, marketing e-mails in Germany had an unsubscribe rate of **** percent, highest among the selected countries presented in the data set. In Vietnam, the rate stood at **** percent and was the lowest in the set.
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GetResponse. (April 30, 2024). Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved November 26, 2025, from https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse. "Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023." Chart. April 30, 2024. Statista. Accessed November 26, 2025. https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse. (2024). Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: November 26, 2025. https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse. "Unsubscribe Rates of Marketing E-mails in Selected Countries Worldwide in 2023." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/
GetResponse, Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/ (last visited November 26, 2025)
Unsubscribe rates of marketing e-mails in selected countries worldwide in 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/