In 2023, marketing e-mails in Canada had a click-through rate (CTR) of **** percent, the highest among the selected countries presented in the data set. In Germany, the rate stood at **** percent.
The source defines click-through rate (CTR) as the number of clicks on a particular advertisement or link divided by the number of times it was seen (also known as impressions), multiplied by 100.
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GetResponse. (April 30, 2024). Click-through rates (CTRs) of marketing e-mails in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved December 14, 2025, from https://www.statista.com/statistics/942626/e-mail-marketing-click-through-rates-europe/
GetResponse. "Click-through rates (CTRs) of marketing e-mails in selected countries worldwide in 2023." Chart. April 30, 2024. Statista. Accessed December 14, 2025. https://www.statista.com/statistics/942626/e-mail-marketing-click-through-rates-europe/
GetResponse. (2024). Click-through rates (CTRs) of marketing e-mails in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: December 14, 2025. https://www.statista.com/statistics/942626/e-mail-marketing-click-through-rates-europe/
GetResponse. "Click-through Rates (Ctrs) of Marketing E-mails in Selected Countries Worldwide in 2023." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/942626/e-mail-marketing-click-through-rates-europe/
GetResponse, Click-through rates (CTRs) of marketing e-mails in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/942626/e-mail-marketing-click-through-rates-europe/ (last visited December 14, 2025)
Click-through rates (CTRs) of marketing e-mails in selected countries worldwide in 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/942626/e-mail-marketing-click-through-rates-europe/
