Adblocking: penetration rate 2022, by country

During the third quarter of 2022, the average global adblocking rate was estimated at **** percent. China, Indonesia, and Vietnam were top of the class, with adblocking penetration rates over ** percent. This was followed by ** percent of surveyed Indian and ** percent of surveyed Taiwanese admitting to using software blocking online advertising. In the United States, **** percent of internet users said they used adblockers. The lowest adblocking usage was recorded in Ghana, with **** percent, and Japan - **** percent. As far as demand goes, Europe had the highest number of searches for adblocking software per 100,000 internet users worldwide.

What are the implications of adblocking to the advertising industry?

Globally, adblocking costs advertisers billions of dollars and the losses are growing year on year. Unsurprisingly, marketers around the world have grown increasingly wary of the growing popularity of adblocking usage. Obviously, some have more to worry about than others, seeing that residents of certain countries are more prone to using ad blockers compared to rest.