Change in Google Ads budgets among pay-per-click (PPC) marketers worldwide in 2024

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Release date

April 2024

Region

Worldwide

Survey time period

November 2 to December 24, 2023

Number of respondents

431-1,091

Special properties

among PPC professionals

Method of interview

Online survey

Citation formats

Change in Google Ads budgets among PPC marketers worldwide 2024

Published by
J. G. Navarro,
Nov 28, 2025

During a December 2023 survey, Performance Max campaigns with product feed led planned budget increases for Google Ads in 2024, with ** percent of pay-per-click marketers expecting a slight increase and ** percent a significant increase. 

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