According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.
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Mailmodo. (January 3, 2025). Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2024 [Graph]. In Statista. Retrieved November 26, 2025, from https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. "Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2024." Chart. January 3, 2025. Statista. Accessed November 26, 2025. https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. (2025). Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2024. Statista. Statista Inc.. Accessed: November 26, 2025. https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. "Key Metrics Other than Open Rates Used by Marketers to Determine E-mail Marketing Campaign Success Worldwide as of December 2024." Statista, Statista Inc., 3 Jan 2025, https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo, Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2024 Statista, https://www.statista.com/statistics/1452014/email-marketing-metrics/ (last visited November 26, 2025)
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2024 [Graph], Mailmodo, January 3, 2025. [Online]. Available: https://www.statista.com/statistics/1452014/email-marketing-metrics/
