During a 2024 survey carried out among marketers in selected countries worldwide, generating leads was the key objectives of their e-mail marketing campaigns, cited by ** percent of respondents. Nurturing subscribers with promotional offers and setting up lifecycle e-mail automation were the following key objectives, each named by **** percent of respondents.
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Mailmodo. (January 3, 2025). Key objectives of e-mail marketing campaigns in selected countries worldwide as of December 2024 for the upcoming year [Graph]. In Statista. Retrieved November 26, 2025, from https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. "Key objectives of e-mail marketing campaigns in selected countries worldwide as of December 2024 for the upcoming year." Chart. January 3, 2025. Statista. Accessed November 26, 2025. https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. (2025). Key objectives of e-mail marketing campaigns in selected countries worldwide as of December 2024 for the upcoming year. Statista. Statista Inc.. Accessed: November 26, 2025. https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. "Key Objectives of E-mail Marketing Campaigns in Selected Countries Worldwide as of December 2024 for The Upcoming Year." Statista, Statista Inc., 3 Jan 2025, https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo, Key objectives of e-mail marketing campaigns in selected countries worldwide as of December 2024 for the upcoming year Statista, https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/ (last visited November 26, 2025)
Key objectives of e-mail marketing campaigns in selected countries worldwide as of December 2024 for the upcoming year [Graph], Mailmodo, January 3, 2025. [Online]. Available: https://www.statista.com/statistics/1376934/email-marketing-campaign-objectives/