E-mail marketing personalization usage rates 2024| Statista

In 2024, around ** percent of marketing professionals from selected countries worldwide sent out more than **** of their e-mail marketing campaigns with subject line personalization included. Another *** percent of respondents did not send any e-mails with personalized subject lines.

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Share of email marketing campaigns sent with subject line personalization in selected countries worldwide as of December 2024

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Release date

January 2025

More information

Region

Worldwide

Survey time period

2024

Number of respondents

>130

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Supplementary notes

The survey date and methodology are not fully disclosed.

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Statistics on " Email marketing worldwide "

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Overview

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Usage

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Metrics & effectiveness

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Marketing personalization and AI

4

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Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

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Based on your interests

For single users

$199 USD

per month, billed annually ¹

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Premium Statistics

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For teams of up to 5 people

$1,299 USD

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Market Insights

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