Highest revenue-generating platforms in social commerce worldwide in 2025 (in billion U.S. dollars)

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Social commerce platforms generating the most revenue worldwide 2025

Published by Statista Research Department, Mar 20, 2026

China's short-form video platform Douyin is the leading global revenue generator in social commerce, with estimated revenues approaching *** billion U.S. dollars in 2025. Despite its growing popularity, the international version of the app, TikTok, continues to lag considerably behind its Chinese counterpart, projecting revenues of over * billion dollars that same year. WeChat, also of Chinese origin, is in second place worldwide, with estimated revenues of *** billion U.S. dollars. Meanwhile, Meta is betting on social commerce through Facebook and Instagram, projecting combined revenues of around *** million dollars.

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Overview

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Product categories

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Competitors

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TikTok users

8

Marketing and brands

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Topics

Social commerce in Southeast AsiaLive commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionOnline shopping behavior in Southeast Asia
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