Intuit has signed a sponsorship deal with the 2028 Los Angeles Olympics organizing committee that includes naming rights to the basketball venue for the Games, allowing…
Five U.S. sports national governing bodies—USA Fencing, US Squash, USA Cycling, US Sailing and USRowing—will pool their commercial and media rights under a new…
Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the thrills of sports. For USA Fencing, that included upsetting…
USA Fencing and sports apparel maker Macron have signed a 10-year partnership that is the longest and richest ever for fencing’s national governing body (NGB). It is the…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the end of the…
Team USA won more medals at the Paris Olympics than any other nation. And it did so with a totally different funding model. While countries like China and France…
The battle for Team USA star Jordan Chiles’ bronze medal is still raging, more than a week after the gymnast appeared to earn third place in the Paris Olympics’ women’s…
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening from its largest marketing effort to date: outfitting Team…
A few days after the Olympics started, American discus thrower Veronica Fraley took to Twitter with a complaint. “I compete in the Olympic Games TOMORROW,” she wrote…
Alan Dizdarevic, the co-CEO of Jet Set Sports, has been to 18 straight Olympics. But this year’s Summer Games in Paris have been a different experience. For…
This story was exclusively published by Footwear News on Aug. 1, 2024. Breanna Stewart was clearly in her element at the Opening Ceremony of the Paris Games…
No country for old men? American Steffen Peters, a 59-year-old Olympian in equestrian, would beg to differ. Peters is Team USA’s oldest athlete competing at the…
