NBA Makes Ratings Splash in Long-Awaited Return to NBC
The return of the NBA to NBC after nearly a quarter century surpassed advertisers’ lofty expectations, as Tuesday night’s showcase put up the biggest numbers for a…
Peacock
How to Watch NBA Games This Season (It’s Complicated)
The NBA season’s tip-off this week marks the end of an era—and the spread of a new conundrum. Largely due to media rights timing, the hoops league will be the last…
NBA Partners Primed for Ad Revenue Boost as Rights Deals Begin
As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game…
EverPass Renews Out-of-Home Deals for NFL Streaming Games
EverPass has announced a rights deal enabling it to distribute all the NFL’s digital-only game broadcasts to bars and restaurants for the 2025 season, beginning with…
Comcast Awaits NBA Boost as Peacock Losses Hit $10 Billion
A seasonal dearth of live sports content contributed to a mixed bag for Comcast’s streaming service, as Peacock subscribers remained flat at 41 million, while losses…
Cable Losses, Peacock Headwinds Ruffle Comcast’s Feathers
Peacock’s Summer Olympics bump looks to have been short-lived as NBCUniversal’s streaming platform closed out the year without having added to its Paris haul.Per Comcast…
Madden Cast on Peacock Takes Video Game to a New Level
Saturday’s first EA Sports Madden NFL Cast got some free promotion this week, when The Athletic reported that Madden player ratings twice complicated real-life personnel…
NBC Madden Cast Further Blends TV, Video Games With Genius Tech
For years now, sports television producers have turned to video games and their accompanying technology for inspiration, leading to the introduction of augmented reality…
Peacock Adds 2.8 Million Subs During First Week of Paris Olympics
NBCUniversal mustered up an estimated 2.8 million Peacock subscribers during the first six days of the Paris Summer Olympics, a turnout that fell just shy of the 3…
Paris Olympics Average 30.7M Viewers on NBCU, Biggest Since 1994
The Olympic Flame had hardly been extinguished before chatter in the sports media space began swirling around the 2028 Los Angeles Games. But for all the goofy Hollywood…
Noah, Simone and Katie Are Golden—So Are Olympics on Linear TV
For all the athleticism and grit that’s been on display during the Paris Summer Olympics, the biggest and brightest star to emerge from the Games thus far is—hold onto…
NBC Begins Selling Off Bonus Ad Units as Olympics Ratings Soar
Having surpassed its ratings expectations thus far in the 2024 Paris Olympics, NBCUniversal has begun selling off some of the advertising inventory that had been held…
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