Intuit has signed a sponsorship deal with the 2028 Los Angeles Olympics organizing committee that includes naming rights to the basketball venue for the Games, allowing…
TORONTO — Major League Baseball commissioner Rob Manfred said before Saturday’s Game 2 that he’s more concerned about the current state of the World Series than he is…
In August 2020, NBCUniversal announced a five-year marketing deal with PointsBet projected to be worth nearly $500 million over the full term. The agreement included ad…
Drew Brees, one of the first star NFL players to champion flag football and invest into the growth of the sport, isn’t convinced NFL players will have a wide presence in…
LA28 organizers, Team USA and Comcast (NBCUniversal) are taking an unprecedented route to achieve their domestic corporate sponsorship goal of $2.5 billion. LA28…
In the wake of U.S. District Judge Claudia Wilken granting final approval to the 10-year settlement between the NCAA, power conferences and current and former D-I…
On the latest Sporticast episode, host Eben Novy-Williams speaks with Nic Sulsky, CEO of The Curling Group, about his group’s purchase of the sport’s largest event…
The Los Angeles Organizing Committee for the 2028 Olympic Games is steadily pushing toward its $2.5 billion domestic sponsorship goal. LA28 chairman Casey Wasserman…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest with…
Comcast and the International Olympic Committee announced the Olympic Games will remain on the NBCUniversal family of networks through 2036. The two sides announced…
Five U.S. sports national governing bodies—USA Fencing, US Squash, USA Cycling, US Sailing and USRowing—will pool their commercial and media rights under a new…
Today’s guest column is from professors John Cairney and Rick Burton. What’s the future hold for the sport vertical? Or framed another way, what impact does the…
