NBA Makes Ratings Splash in Long-Awaited Return to NBC
The return of the NBA to NBC after nearly a quarter century surpassed advertisers’ lofty expectations, as Tuesday night’s showcase put up the biggest numbers for a…
NBC Sports
With Jordan and Tesh in Tow, NBC Leads the NBA Back to the Future
Cris Collinsworth was in his usual slot alongside Mike Tirico during Sunday night’s Falcons-49ers game, so unless AI has figured out how to perfectly mimic the NFL…
DraftKings, NBCUniversal Deal Shows Sportsbook Marketing Shift
In August 2020, NBCUniversal announced a five-year marketing deal with PointsBet projected to be worth nearly $500 million over the full term. The agreement included ad…
Red, White and Boo! Smack Talk, Feisty Fans to Fuel Ryder Cup Ratings
As it looks to capture a rare Ryder Cup win on U.S. soil, Team Europe is gearing up for what’s sure to be a raucous Bethpage Black crowd by subjecting themselves to…
NFL Kickoff Draws 28.3M, Misses Record Because of Storm Delay
A 65-minute weather delay didn’t put too much of a damper on the NFL Kickoff deliveries, as NBC and Peacock averaged 28.3 million viewers for Thursday night’s…
NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights
If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the time to pick up the phone and call Peter Lazarus was roughly…
Comcast Awaits NBA Boost as Peacock Losses Hit $10 Billion
A seasonal dearth of live sports content contributed to a mixed bag for Comcast’s streaming service, as Peacock subscribers remained flat at 41 million, while losses…
Scottie Scheffler Probably Doesn’t Care That You’re Not Watching Him
There are probably few things that Scottie Scheffler cares less about than how many people are watching him as he demonstrates his quiet mastery of golf, and yet our…
$8 Million Buys You One Super Bowl Ad or Steve Cohen’s Dead Shark
Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping around a selection of $8 million units…
NBC Faces Preakness Dip as Racing Mulls Rest and Triple Crown Reset
Three days after Sovereignty won the Kentucky Derby, the thoroughbred’s owners announced they would skip the Preakness Stakes with a plan to compete in the Belmont…
NBC Hires Michael Jordan to Contribute to NBA Coverage
In a surprise move, per The Hollywood Reporter, NBC said Monday that it has hired Michael Jordan to contribute to its NBA coverage, which tips off later this…
NBC Sports to Use AI to Recreate Iconic Voiceover for NBA Coverage
NBC Sports is going all out to bring back the 1990s to the NBA with a modern twist. Comcast’s sports division will use an AI-generated version of the late Jim Fagan…