Intuit has signed a sponsorship deal with the 2028 Los Angeles Olympics organizing committee that includes naming rights to the basketball venue for the Games, allowing the arena to retain the name Intuit Dome during the competition, according to a source familiar with the matter, who was granted anonymity because the discussions were private.
Financial details of the sponsorship were not disclosed.
The Olympic basketball tournaments will be played at the home of the NBA’s Los Angeles Clippers in Inglewood, Calif. LA28 was calling the arena the “Inglewood Dome,” in adherence to the Olympics’ policy that non-sponsorship partners must gain permission to use their branding for Olympic purposes.
In August, LA28 announced that it was selling naming rights of its competition venues to help the organizers and Team USA reach its domestic corporate sponsorship goal—the first time in the history of the Olympics and Paralympics that such a deal has been offered.
For Intuit, this deal also prevents another sponsor from buying the Olympic naming rights for the arena.
The LA28 organizers, who were awarded the Olympics in 2017 with an 11-year runway, have a goal to sign $2.5 billion in domestic corporate sponsorships. Earlier this year, LA28 chairman Casey Wasserman told Sportico he hoped to hit at least $2 billion in committed sponsorships by the end of 2025.
Team USA and the organizers got off to a slow start, but the pace has picked up dramatically in the lead-up to the 2026 Winter Olympics, which start on Feb. 6 in Italy (Milan and Cortina d’Ampezzo). The committee has signed approximately a dozen new deals in this calendar year.
LA28 is selling partnerships on behalf of Team USA for the eight years leading up to the Games, and the three other Olympics in that timeframe, so it’s unclear if this deal includes a component for Team USA in the upcoming Winter Olympics.
A representative for LA28 did not immediately respond to a request for comment. Intuit did not immediately reply to an email request for comment.
