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Intuit Dome Pays to Preserve Name at LA28 Olympics
Intuit has signed a sponsorship deal with the 2028 Los Angeles Olympics organizing committee that includes…
LA28 Adds Starbucks as Partner in Push for $2.5B Revenue Goal
LA28’s new partnership with Starbucks brings organizers one step closer to their goal of securing $2.5…
LA28 Selling Venue Naming Rights in Push for $2.5B Sponsorship Goal
LA28 organizers, Team USA and Comcast (NBCUniversal) are taking an unprecedented route to achieve their…
USA Fencing Sees New Academy as Revenue Driver in Post-House World
USA Fencing is developing a new training center and national academy for the sport outside of Boston, part of…
Paris Pays: USOPC Raked in Half-Billion Dollars in 2024
Team USA’s record-setting medal haul at the Paris Olympics last year was matched by a historic financial…
Grand Slam Track Execs Depart as Upstart League Restructures
Grand Slam Track, the league founded by four-time Olympic gold medal sprinter Michael Johnson, has parted…
Grand Slam Track Adds Investors, Cancels LA Season Finale
Grand Slam Track, the league founded by four-time Olympic gold medal sprinter Michael Johnson, has canceled…
LA28 Adds Honda as Founding Partner in $2.5B Sponsorship Push
A sponsorship deal with Honda is driving renewed optimism from LA28 organizers. The Japanese auto giant…
Sha’Carri Richardson Takes Stake in Ohanian’s Athlos Track League
Two-time Olympic medalist Sha’Carri Richardson, along with Olympic gold medalists Gabby Thomas and Tara…
LA28 Eyes $2B Year-End Sales Target After Slow Dealmaking Start
The Los Angeles Organizing Committee for the 2028 Olympic Games is steadily pushing toward its $2.5 billion…
‘Real’ Wrestling Seeks Boost, Starting With Top FloSports Match
On Wednesday night, wrestler Spencer Lee will face his toughest test on a U.S. mat since bringing home a…
Our Strategy to Put USA Fencing in the Spotlight
Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the…
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