In October 2025, the U.S. Department of Labor shared a series of posters on its social media accounts promoting
Numerous people online compared the posters to white supremacist and 1930s Nazi-era Germany propaganda given that they appeared to include only
I've seen a few similar posts about these so I made a collage of all these propaganda posters from the department of labor's Facebook page and jeez does this give off 1930s German vibes. Also when you run this thru AI asking how it's similar to nazi propaganda you get a good explanation of exactly who their trying to make this country great for.
(Facebook user "The 50501 Movement")
The DOL did share a series of posters with the above imagery on its social media pages. Comparing some of the images to a range of Nazi propaganda posters from the past uncovered many similarities, but some were inspired by historic U.S. posters and artwork. It was not possible to definitively confirm the department's intention and their source of inspiration for all the posters. Experts have previously noted the Trump administration's penchant for relying on such imagery to promote a certain so-called American ideal that dehumanizes immigrants.
Snopes contacted Labor Department representatives to learn more about the inspiration behind the posters and their reasons for using such imagery. We will update this article if they reply.
The images posted on the DOL's verified social media accounts depicted:
A white man and text reading: "Restoring the American Dream!" - A seemingly all-white family standing in front of a house below a church, factory and large buildings
- Another all-white family sitting in a church pew, a U.S. flag and text reading: "A dream worth fighting for"
- Another white man standing before the Stars and Stripes, construction cranes and text reading: "Americans first"
- Another white family, the American flag and text reading: "Restoring the American Dream! Through Project Firewall"
(Department of Labor)
The department posted numerous other images on X featuring men of similar appearances and people with an American flag. All the families in the above posters consisted of a man and a woman as the parents and a boy and girl as their children — the traditional nuclear family.
Origins of images
Some of the images appeared to be inspired by historic or nationalist posters. The one featuring a family and the words "Restoring the American dream" was an almost exact replica of a U.S. World War II poster that encouraged Americans to invest in U.S. savings bonds.
(Getty Images)
The image of a family in a church pew was originally created by 20th-century American artist Harold N. Anderson, who died in 1973. He largely made illustrations showing romanticized visions of American life, including white individuals, animals and landscapes. One of his pieces showed a Black person in the subservient position of a maid.
One image, showing a group of people raising a U.S. flag, was taken from the June 1940 cover of The American Legion Magazine (a publication run by American Legion, a veterans organization) and was created by
Comparisons to Nazi, white supremacist imagery
Some of the images were reminiscent of Nazi or white supremacist propaganda.
For example, two bore resemblance to posters from the Nazi era. They were also similar to a 2019 poster that an Illinois newspaper, Evanston Now, attributed to the American Identity Movement, a white nationalist movement involved in organizing the 2017 "Unite the Right" rally in Charlottesville, Virginia.
Given the DOL had not responded to our queries at the time of publication, it was not possible to determine whether its creations were inspired by such imagery.
While the images were reminiscent of a range of propaganda posters across different periods of history, they consistently featured white people, promoted what many perceive as a traditional American family and carried similar traits to posters affiliated with Germany's Nazi propaganda, as well as contemporary propaganda tools.
What experts say
Experts have previously noted that such imagery is intended to dehumanize immigrants. The Southern Poverty Law Center, a nonprofit organization that monitors hate groups, found similar imagery when analyzing recent Immigration and Customs Enforcement recruitment posters. The report noted that the Department of Homeland Security's preference for using white faces in its recruitment ads was part of the propaganda.
Lindsay Schubiner, a director at the Western States Center, a social justice group, told the SPLC:
They [DHS' social media posts] are not only intended to recruit staff but to normalize the dehumanization of immigrants. At the same time, bigotry and dehumanization wrapped in the American flag conditions Americans to accept the heightened horrors and blatant disregard of civil rights that ICE is inflicting upon our communities.
Both the DOL and ICE posters carried visual similarities and included a preference for white faces and heavy usage of the American flag. The DOL has not publicly confirmed its reasoning behind these aesthetics.
Snopes previously looked into whether Trump adviser Stephen Miller used Nazi-style propaganda during a speech in late September 2025 at a memorial service for the late conservative activist Charlie Kirk. Miller is