In October 2025, a screenshot circulated on social media that allegedly showed a Campbell's Facebook page responding to a homophobic comment.
The image purportedly captured an exchange between a user and what appeared to be a Campbell's customer service account. The comment read, "Your new commercial with the 2 dads makes me sick," and the response stated: "Hi Kim! If you're feeling sick, we suggest enjoying a delicious can of Campbell's Chicken Noodle Soup. Make sure to enjoy it hot, so that it can help warm up your cold, dead heart." The exchange was accompanied by a caption reading, "Campbell's doesn't f*** around."Â
One Facebook user shared (archived) the image with the caption, "Ha ha. Bravo Campbell's customer service."
(Facebook user Monique Daigrepont)
Many commenters seemed to believe the image showed a genuine response from the company's social media team. For years, the image spread on multiple platforms including Imgur, Tumblr, TikTok, Reddit and Instagram, prompting readers to ask us whether Campbell's had actually posted such a response.
However, the image did not show a real exchange with the company on Facebook. It originated from a satirical project created by comedians Ben Palmer and Nick Price, first published on their website We Hope That Helps on Nov. 15, 2015. The site parodied online customer service interactions, fabricating humorous brand responses to fictional complaints. Over time, the image was detached from its original comedic context and began circulating as if it were an authentic social media exchange.
Snopes first reported on this rumor in 2015, shortly after the response appeared on the official Campbell's Facebook page. At the time, the company confirmed in an email to Snopes that the account shown in the viral image was not associated with Campbell's Soup in any way. The company did not operate separate customer service pages on Facebook, and any replies to users would be made directly from the Campbell's account itself, the company said.
The satirical screenshot appeared soon after Campbell's launched a real advertising campaign that featured a family with two fathers feeding their son.Â
We have investigated a number of rumors that have been shared without their original satirical context, including a video allegedly depicting a pregnant woman claiming her doctor had told her to leave Texas as she neared birth and a claim that charges against former FBI director James Comey were dropped because his name was misspelled as "Homey."
For background, here is why we alert readers to rumors created by sources that call their output humorous or satirical.