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![Educators
-
“Text book in the cloud”
Develop students’ critical thinking
Develop personal brand
"Seriously, more people know me
from Scoop.it than all my research
published in academic journals.”
Seth Dixon, Rhode Island College
Professor
“[Using Scoop.it]gave my kids the
opportunity to make several
decisions about the quality of the
content that they were finding on a
controversial topic.”
Bill Ferriter, 6th grade teacher, North
Carolina
@gdecugis](https://image.slidesharecdn.com/whycontentcurationisanewformofcommunication-universityofsanfrancisco-09172013-131017200211-phpapp01/75/Why-content-curation-is-a-new-form-of-communication-25-2048.jpg)
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Why content curation is a new form of communication
The document discusses the evolution of content curation as a communication form, emphasizing its role in addressing information overload and attention scarcity in the digital age. It highlights the emergence of content curators as 'super heroes' in various sectors, including professionals, startups, non-profits, enterprises, and educators, who utilize platforms like Scoop.it for enhancing brand visibility and thought leadership. The presentation calls on individuals to embrace content curation as a means to establish expertise and engage with their communities.
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Similar to Why content curation is a new form of communication
Why content curation is a new form of communication
- 1. Why content curationis a new form of communication Talk at the University of San Francisco 9/17/13 @gdecugis Guillaume Decugis Co-Founder & CEO, Scoop.it
- 2. Communication back then The Famous The Storytellers TheRest of Us @gdecugis “One to Many”
- 3. Brand, content &media creation Brand Media @gdecugis Content
- 4. Media creation &distribution 1000 BC 1200 AD 1848 AD Distribution @gdecugis
- 5. Mass Media. Mass distribution,narrow creation. 1923 1940 1969 Distribution @gdecugis
- 6. Communication pre-Internet The Famous The Storytellers The Restof Us @gdecugis “One to Many” Faster, broader
- 7. Internet > MassMedia Mass Distribution Mass Creation @gdecugis
- 8. Information overload I’m talking toyou! I’mlooking for you! @gdecugis
- 9. Attention scarcity transformedcontent strategies “Content is king” Bill Gates Microsoft “Brands must become media to earn relevance” Brian Solis Altimeter Group @gdecugis
- 10. A race togreat content @gdecugis
- 11. Where not evensky is the limit @gdecugis
- 12. Communication post Web2.0 The Famous All of Us The Storytellers Content Curators Opportunity The Rest of Us @gdecugis All of Us
- 13. ContentCurator ? “Someone whofinds, groups, organizes and shares the best and most relevant content on a specific issue” RohitBhargava Influencial Marketing Group “A Web Super Hero” Steve Rosenbaum Curation Nation @gdecugis
- 14. The Interest Graph:where Social Discovery meets Search Relevancy discover Social Graph Interest Graph noisy relevant Search find @gdecugis
- 15. The opportunity forindividuals, organizations and businesses Interest-based publishing-by-curation @gdecugis
- 16.
- 17.
- 18. 3 Share 2 Enrich 1Discover @gdecugis
- 19. Scoop.it today 650k Community of Curators 7MM+ 50MM+ Monthly uniquevisitors Curated content items Weekly Traffic @gdecugis
- 20. Who are thesenew super heroes? @gdecugis
- 21. Independent professionals - Show professionalexpertise Research a topic Generate business leads Save time Some have audiences > 1MM views "Content curation will help to establish oneself as a knowledgeable resource who adds value to a topic or community." Lauren Moss, Architect (http://www.scoop.it/u/myd-studio) "Over the past years I've tested different content curation sites and found Scoop.it to be the leader in both innovation and traffic building potential.” Brian Yanish, Marketing Consultant (http://www.scoop.it/u/brian-yanish) @gdecugis
- 22. Startups & SMB’s - Showthought leadership Share a vision Educate a nascent market Improve SEO Show press traction Leverage Web site integration Some have indexed 50,000 more pages in search engines and reached audiences in 100,000’s HealthCare Mobile, mobile app developer (http://blog.healthcaremobile.com/) Ecovadis, supply chain software (http://market-news.ecovadis.com) IS Decisions, IT software (http://www.scoop.it/u/IS_Decisions)) Open Garden, wireless technology (http://mesh.opengarden.com) @gdecugis
- 23. Non-Profits CancerCommons, Cancer Research Acceleratethe learning cycle on cancer treatments: - Educate patients on latest research - Provide research digests to clinicians Ashoka, Social Entrepreneurship Promote change through social entrepreneurship initiatives: - Find quality content for their newsletters - Keep their community engaged @gdecugis
- 24. Entreprise - Increase social media,web site or newsletter engagement Team curation Internal communication Community contributions SEO Orange, European mobile operator PepsiCo HR, Food & Beverage Ring Central, Cloud-based phone system Reed Exhibitions, Largest event producer Havas Worldwide, Global advertising @gdecugis
- 25. Educators - “Text book inthe cloud” Develop students’ critical thinking Develop personal brand "Seriously, more people know me from Scoop.it than all my research published in academic journals.” Seth Dixon, Rhode Island College Professor “[Using Scoop.it]gave my kids the opportunity to make several decisions about the quality of the content that they were finding on a controversial topic.” Bill Ferriter, 6th grade teacher, North Carolina @gdecugis
- 26. Are you readyto become a gatekeeper in your field ? Get Started Guillaume Decugis Co-Founder & CEO http://scoop.it Come say hi! 48 2nd St, San Francisco @gdecugis