Video Search Engine Optimization VSEO FTW!

Video Search Engine Optimization VSEO FTW!

• 1.
  VSEO FTW! PresentedBy: Morgan Brown Dir. Marketing, TurnHere
• 2.
  32,410,886,000 January 2010http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
• 3.
  227,719,000 U.S. InternetUsers, 8/2009 Nielsen Net Ratings 173,361,000 U.S. Internet Users Who Viewed Video, 1/2010 ComScore
• 4.
  Search Engines byQuery Volume: Google YouTube Yahoo! Consumers Search for Videos
• 5.
  Forrester Research: TheEasiest Way to a First-Page Ranking on Google, January 2009 A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.
• 6.
   
• 7.
  Video SEO: TheBasics Content Audience Basics
• 8.
  Blocking & TacklingDistribute your video to the top video sharing sites Be good at basic SEO: Include titles, descriptions & keywords Provide related on-page text and links Create a video site map and mRSS feed
• 9.
  Video SEO: ContentAudience Basics Content
• 10.
  Video SEO: #1Hack Create good, valuable, interesting content
• 11.
  Video SEO: #2Hack Make it Easy to Share Videos with social media tools get 20% more traffic * * Sharethrough data
• 12.
  Video SEO: #3Hack Maximize benefits of sharing <object width=&quot;400&quot; height=&quot;300&quot;><param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /><param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /><param name=&quot;movie&quot; value=&quot;http://vimeo.com/moogaloop.swf?clip_id=9974656&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; /><embed src=&quot;http://vimeo.com/moogaloop.swf?clip_id=9974656&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; width=&quot;400&quot; height=&quot;300&quot;></embed></object><p><a href=&quot;http://vimeo.com/9974656&quot;>Hey Jude Times Square Subway Station</a> from <a href=&quot;http://vimeo.com/swi&quot;>39forks</a> on <a href=&quot;http://vimeo.com&quot;>Vimeo</a>.</p>
• 13.
  Break.com Embed
• 14.
  Video SEO: AudienceContent Basics Audience
• 15.
  Put Video OnYour Site Video can improve site SEO Video is a natural link builder and back links help build ranking People are searching for video Control associated page text to optimize SEO Control the player which may drive future video SEO
• 16.
  Put Video onOther Sites Build your videos the right way Shorter is better Don’t spend a fortune Include end slates with URLs Thumbnail images matter Use the thumbnail_loc & media:thumbnail tags to control thumbnail display Provide sharing features and links back to your site
• 17.
  Look for NewOpportunities http://mashable.com/2010/03/04/youtube-auto-captioning/
• 18.
  VSEO Success GreatContent SEO Fundamentals Build Audience Evolve
• 19.
  Contact Information MorganBrown TurnHere, Inc. [email_address] 925-330-3610 www.turnhere.com