Tools & Tips to Optimize Mobile Websites

Tools & Tips to Optimize Mobile Websites

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  Tools & Tipsto Optimize Mobile Websites by Linh Nguyen
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  type of query locationof searcher type of device searcher is using BEFORE A WEB SEARCH ENGINE DISPLAYS MILLIONS OF RESULTS IN LESS THAN A SECOND, it must examine a variety of ranking signals, such as: For mobile searches, one signals is the mobile user experience of the page, meaning mobile issues can prevent an ideal user experience and may hinder a site’s ability to rank well to mobile searchers.
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  In early 2020,Business News Daily reported “more than half of all global web traffic comes from mobile devices.” A similar statistic is found in Broadband Search's 2019 Internet Traffic. POOR MOBILE USER EXPERIENCE CAN ALSO COST THE SITE A LARGE AMOUNT OF POTENTIAL MOBILE TRAFFIC.
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  THEN EVERYTHING CHANGED IN 2016. has sincechanged the way results are ranked for all types of searches --and the way marketers view the importance of having mobile responsive websites. GIVING MORE VALUE TO SITES THAT ARE MOBILE FRIENDLY... Google announced it would shift its primary indexing to “mobile-first”, focusing first on mobile factors rather than desktop. IN THE MIDST OF THIS GROWING TREND,
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  Test the site’smobile usability Use Google’s Mobile-Friendly Test tool (https://search.google.com/test/mobile- friendly) Test the site’s mobile (and desktop) speed Use Pingdom (https://tools.pingdom.com/)  Aim for a page speed score of 65 Use Google PageSpeed Insights to Test the site’s responsive design  Make making sure all aspects of the site is consistent across all devices and able to adjust accordingly to the browser experience or above on average analyze your site’s page loading issues OPTIMIZE MOBILE SITE BY APPLYING THESE TESTS AND/OR TOOLS: Mobile Website Optimization Tools google.com
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  Some Tips to AvoidCommon Mobile Website Mistakes
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  Recommendation: Use HTML5standard tags to include videos and stay away from formatted content, like Flash, that are not supported by all mobile devices. MANY VIDEOS THAT PLAY ON A COMPUTER DESKTOP ISN'T PLAYABLE ON SMARTPHONE DEVICES DUE TO REQUIRED SOFTWARE OR DEVICE CAPABILITIES. UNPLAYABLE VIDEOS
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  Recommendation: Set upa server that redirects smartphone users to the equivalent URL on the smartphone site. If a page does not have a smartphone equivalent, keep users on the desktop page rather than redirecting them to the smartphone site's homepage MANY SITES EXPERIENCE A COMMON ERROR OF REDIRECTING A USER WHO IS TRYING TO ACCESS A URL ON THE DESKTOP SITE TO AN IRRELEVANT URL ON THE SMARTPHONE SITE. FAULTY REDIRECTS
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  COMING SOON Recommendation: Whenadding such links, be sure that the links point to the correct equivalent page. ANOTHER COMMON ERROR IS A LINK LEADING USERS TO AN IRRELEVANT PAGE, LIKE HAVING THE SMARTPHONE PAGES LINK TO THE DESKTOP SITE'S HOMEPAGE FOR EXAMPLE IRRELEVANT CROSS-LINKING
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  Sources: Business News Daily https://www.businessnewsdaily.com/7808- google-search-ranking-mobile.html BroadbandSearch .https://www.broadbandsearch.net/blog/internet- statistics Google https://www.searchenginejournal.com/google- mobile-first-indexing/346170/ https://developers.google.com/search/mobile- sites/mobile-seo/common-mistakes