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Shopify case study
The document summarizes a case study of a cosmetics company that transitioned their website from Magneto to Shopify. The transition to Shopify allowed the site to be rebuilt quickly and efficiently within budget and timeline constraints. The new Shopify site was easier to update and customize without technical resources. It leveraged out-of-the-box Shopify features and apps to improve navigation, introduce new functionality, and make creative and content changes simpler to implement. The project was completed on time and on budget, providing the company with a more powerful and flexible site.
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Shopify case study
- 1. Shopify Case Study December,2017 Paul M. Miller E-Commerce Leader & Marketing Guru
- 2. • Situation Analysis •Innovative cosmeceutical skin-care company • Company culture: move quickly • Web site: changes moving slowly • Hard to coordinate updates (Magneto) • Web site needs overhaul • Prime holiday shopping season approaching quickly • Task: New web site – quickly & efficiently Shopify Case Study
- 3. • Solution: • Re-platformwith Shopify • Stick with out of the box templates • Modest 3rd party app extensions • More elaborate customization post-launch Shopify Case Study Shopify Previously Budget < $50K $500K+ Timeline 10 weeks 6 – 9 months+
- 4. Shopify Case Studybefore • Issues • Navigation didn’t reflect full product line / different ways into brand. • Creative/content changes hard to implement. • Functionality was ok, however, extensions and changes were costly and time consuming to execute.
- 5.
- 6. Shopify Case Study •New Site • Home page closer to brand style. Client request: “ make this like Instagram – flip through it! ” • Revamped navigation – find products by line, attribute, function & more. Easy to update and tag. • Introduced new features: cross-sell, product details in tabbed format. • Leveraged extensive out of the box functionality – e.g. Apple Pay for mobile. • Very easy to update creative with no tech skills. • Biggest Benefit • Built entirely in-house, quickly, with no technical personnel.
- 7. Shopify Case Study Cost:$80 / month App 1: tabs ($5 / month) App 2: x-sell ($10 / month) Templates: $140
- 8. • Results • Projectcompleted on time, on budget • Easy to build, easy to update • No technical resources needed • Powerful out of the box features • Many app extensions available • Success! Shopify Case Study
- 9. pmiller212@gmail.comPaul M. Miller Innovative,creative, technical and strategic marketer offering considerable experience helping global brands craft their identity and communicate their message. Count on endless ideas + keen strategic insights. Expertise in all marketing channels, with specialty in digital and e-commerce. Strong leadership & project management skills, deep knowledge of digital eco-system. Highly detail-oriented & analytical. Experience building & managing high performance teams. Specialties include strategic planning, P&L responsibility, brand management, video & print production.