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Presentation Design Thinking
This document provides a summary of key principles for designing effective presentations. It discusses how design is "thinking made visual" and focuses on embracing constraints to spark creativity. Some principles for visual design discussed are using the rule of thirds, decreasing noise to increase the signal, and incorporating principles of space, unity and contrast. The document emphasizes that good presentation design should happen early in the planning process and always focus on the needs of the audience.
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Presentation Design Thinking
- 1. Presentation DesignWritten and Presented by Michael Evanchan
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- 3. ? What does‘design’ make you think of?
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- 9. ? How aboutpresentations?
- 10. ? So whatis design?
- 11. “ Design is thinking made visual ” - Saul Bass
- 12. “ Design is thinking made visual ” - Saul Bass Graphic designer and filmmaker Saul Bass came up with this simple definition of what design is…
- 13. “ Design is thinking made visual ” - Saul Bass … which is how we will define it.
- 14. “ Design is thinking made visual” 1
- 15. “ Design is thinking made visual” 1 First, we will learn how to think like a designer.
- 16. “ Design is thinking made visual” 1 We will learn that everything a designer does is intentional.
- 17. “ Design is thinking made visual” 1 We will also find out what The White Stripes can teach us about creativity…
- 18. “ Design is thinking made visual” 1 … and where a designer’s focus should always be.
- 19. “ Design isthinking made visual ” 2
- 20. “ Design isthinking made visual ” 2 Next, we will learn a few principles on how to design visually…
- 21. “ Design isthinking made visual ” 2 … about signal vs. noise…
- 22. “ Design isthinking made visual ” 2 … how to think like a director…
- 23. “ Design isthinking made visual ” 2 … and about space, unity and contrast.
- 24. “ Design isthinking made visual ” 2 … and about space, unity, and contrast.
- 25. “ Design isthinking made visual ” 2 … and about space, unity and contrast.
- 26. A few morethoughts before we get started.
- 27. Design should be first … not last
- 28. Design should befirst …not last
- 29. Design is notjust aesthetics… it’s about solving problems
- 30. Design is notjust aesthetics …it’s about solving problems
- 31. Design should not be noticed
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- 33. The success ofa football team is largely dependent on the offensive line.
- 34. Their job isto protect the quarterback.
- 35. It’s a thanklessjob, one that only gets noticed when they fail.
- 36. Design is theoffensive line of a presentation.
- 37. When it isgood, it goes unnoticed. When it’s bad, it is obvious (and frustrating).
- 38. To be successfulin life and business, you need to be able to spread your ideas.
- 39. To spread yourideas, you need a clear, elegant, well thought-out presentation.
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- 41. To succeed asa presenter you must think like a designer. Which means…
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- 45. Planning Creating PracticingPresentation Design Time Allocation
- 46. Planning Creating PracticingPresentation Design Time Allocation Idea creation happens during the planning stage of the presentation.
- 47. Planning Creating PracticingPresentation Design Time Allocation Which is often overlooked.
- 48. Planning Creating PracticingPresentation Design Time Allocation But it is where good design is created.
- 49. Planning Creating PracticingPresentation Design Time Allocation The most effective brainstorming is done away from the distractions of your desk.
- 50. Embrace constr aints
- 51. Embrace constr aints Constraints are also an important part of creating ideas.
- 52. Embrace constr aints When you have the world at your disposal, you can often get overwhelmed with options.
- 53. Embrace constr aints Experts call this ‘decision paralysis’ and it hurts creativity.
- 54. “ Deadlines andconstraints make you creative…” - Jack White
- 55. “ Deadlines andconstraints make you creative…” - Jack White Jack White, the lead singer for “The White Stripes” has used constraints to create 6 albums, with 26 singles, make 14 videos, get nominated for 9 Grammys and win 6 of them.
- 56. “ Deadlines andconstraints make you creative…” - Jack White Here are a few examples:
- 57. “ Deadlines andconstraints make you creative…” - Jack White Here are a few examples: Only 2 people in the band
- 58. “ Deadlines andconstraints make you creative…” - Jack White Here are a few examples: Only 2 people in the band Only colors for albums and stage are black, white and red
- 59. “ Deadlines andconstraints make you creative…” - Jack White Here are a few examples: Only 2 people in the band Only colors for albums and stage are black, white and red Book only 4 days in the studio to force themselves to get done
- 60. “ Deadlines andconstraints make you creative…” - Jack White Here are a few examples: Only uses drums, vocals and piano or drums, vocals and guitar
- 61. “ Deadlines andconstraints make you creative…” - Jack White Here are a few examples: Storytelling, rhythm and melody Only uses drums, vocals and piano or drums, vocals and guitar
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- 63. Constraints are ourfriends!
- 64. The last thingto know to think like a designer…
- 65. Focus on theend-user
- 66. or in ourcase…
- 67. Focus on youraudience
- 68. Why should Icare?
- 69. What can youdo for me?
- 70. I wish theseslides weren’t so cluttered
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- 72. Remember : Everythinga designer does is intentional
- 73. Remember : Everythinga designer does is intentional
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- 76. Signal vs NoiseIn engineering, S/N is measured to quantify how much a signal has been corrupted by noise.
- 77. Signal vs NoiseIn presentations, we’ll consider it the amount of relevant information corrupted by clutter.
- 78. Signal vs NoiseSo what is noise?
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- 80. How often doour presentations look like this?
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- 83. signal noise xgood
- 84. signal noise xThe vast majority of presentations are here
- 85. We can getbetter by learning to see things like a director or a photographer.
- 86. The Rule of3 rds
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- 88. Many or uswould put the focus of this picture on the tree or the sunset.
- 89. But not whenyou see it like a photographer.
- 90. Look at thepicture now with this grid.
- 91. Notice how thehorizon is right on the bottom 3 rd ?
- 92. And how thetree is sitting on the right line?
- 93. The urge formost of us is to put things right in the middle...
- 94. … but it’scalled “dead center” for a reason.
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- 96. Original Cropped Noticethe difference between the original and cropped photos
- 97. Original Cropped Howabout now?
- 98. The next timeyou are watching your favorite movie or TV show , try to see what the director is seeing.
- 99. Most likely, heor she will have the focus of the shot away from the center .
- 100. Purposely drawing theeye to a specific corner.
- 101. Here are 3rules to help your visuals.
- 102. 3 Principles: SpaceUnity Contrast
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- 104. Empty Space Thebiggest mistake we make when designing presentations is that we feel the need to fill every available inch of space.
- 105. Empty Space Byleaving strategic empty space, we create elegance and simplicity.
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- 107. Unity Color FontsBig Picture
- 108. Unity Color Howmany different colors do you have in your presentation?
- 109. Unity Color Bylimiting your use of colors, you create unity.
- 110. Unity Color FontsYou should use only one font in a presentation
- 111. Unity Color FontsBig Picture Do you have an overall theme to your presentation?
- 112. Unity Color FontsBig Picture You should.
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- 114. Contrast We canhighlight the important points of our slides by using contrast.
- 115. Contrast Make surethe point is easy for the audience to figure out and highlight it using…
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- 120. You are nowa designer!
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- 122. To think like a designer: Use constraints to spark creativity Design should happen first, so get away from your desk during the planning stage Always focus on your audience’s needs
- 123. For better visuals : Be aware of Space, Unity and Contrast Like a director, use the Rule of Thirds Increase your signal by decreasing noise
- 124. Sourcing Signal vsNoise: http://en.wikipedia.org/wiki/Signal-to-noise_ratio The following notes were taken from Wikipedia: Saul Bass: http://en.wikipedia.org/wiki/Saul_Bass The White Stripes: http://en.wikipedia.org/wiki/The_White_Stripes The Rule of Thirds: images used - http://en.wikipedia.org/wiki/Rule_of_thirds The rest of the information and inspiration came from the following books:
- 125. Recommended reading PresentationZen by Garr Reynolds Presentation Zen Design by Garr Reynolds Slideology by Nancy Duarte
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