ppt presentation Google algorithm

ppt presentation Google algorithm

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  WHAT IS GOOGLEALGORITHM???? • GOOGLE ALGORITHM IS A SET OF RULE THAT THE SEARCH ENGINE USES TO DETERMINE THE SIGNIFICANCE OF A WEBPAGE. • EACH SEARCH ENGINE HAS ITS OWN SET OF RULE. • GOOGLE ALGORITHM PREVENTS CHEATING ON WEBSITES • FROM TIME TO TIME GOOGLE ALGORITHMS WORKS TO PROVIDE BETTER SEARCH RESULTS AND RELEVANT CONTENTS FOR INTERNET USERS.
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  TYPES OF GOOGLEALGORITHM.... Google panda Google penguin Humming bird Goggle mobile friendly update Possum Google pegion
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  GOOGLE PANDA • Launchdate: February 24, 2011 • Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing • How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.
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  GOOGLE PENGUIN • Launchdate: April 24, 2012 • Hazards: Spammy or irrelevant links; links with over-optimized anchor text • How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.
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  HUMMINGBIRD • Launch date:August 22, 2013 • Hazards: Keyword stuffing; low-quality content • How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered.
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  GOOGLE MOBILE FRIENDLYUPDATE • Launch date: April 21, 2015 • Hazards: Lack of a mobile version of the page; poor mobile usability • How it works: Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked
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  GOOGLE POSSUM • Launchdate: September 1, 2016 • Hazards: Tense competition in your target location • How it works: The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results.
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  GOOGLE PIGEON • Launchdate: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia) Hazards: Poor on- and off-page SEO • How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results.