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Uploaded byRashmi Sinha
Microsoft Parent Toolbox Channel On Slide Share
The document discusses the SlideShare Parent Toolbox Channel from Microsoft. It is a joint project between several companies to provide home and school content using Microsoft Office on the SlideShare platform. The channel aims to seamlessly integrate into the SlideShare community and take advantage of its virality. It will provide content for different levels of engagement through bloggers, templates, and tips. The goals are to encourage sharing, commenting, and interaction among users.
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Microsoft Parent Toolbox Channel On Slide Share
- 1. SlideShare Parent ToolboxChannel from Microsoft Rashmi Sinha, SlideShare
- 2. A sponsored communityAll about home uses of Microsoft Office Fun & Games Home Organization & Money School & Writing Look & feel of Office brand Joint project of Federated Media, Universal McCann, Microsoft and SlideShare
- 3. Seamlessly woven intothe SlideShare community Microsites are an island, this plugs into vibrant community Users engage with channel content like other content Takes advantage of SlideShare virality vs. building traffic from scratch
- 4. Channel Curators &Bloggers Bring a personal touch Add rich content & generate conversation Encourage two-way dialog – users asked to upload content as well
- 5. Something for everyoneIncentives to upload & share Encourage users to comment, tag, download & interact Templates to download Blog content with tips & tricks Engage with bloggers & with each other Useful for people just viewing & reading Three levels of engagement Upload Tag, Embed & Download Browse & view content
- 6. 5 principles forcampaigns on social sites Provide real value. Something people will find useful. Be authentic. Speak directly. Contextualize your marketing message. Bring your brand but adapt to the site. Become a part of the community. Let users talk back. Multiple ways to engage with you
- 7. Get in touch![email_address] twitter.com/rashmi slideshare.net/rashmi