Intermediate-Advanced Linkedin

Intermediate-Advanced Linkedin

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  You Have ALinkedIn Account Now What?! (Intermediate to Advanced) Lisa Miller, UOP Faculty, LMFT
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  Learning Objectives Review the basics of utilizing a professional LinkedIn profile.  Learn to utilize supporting programs such as HootSuite and SlideShare in order to bring more traffic to their professional LinkedIn profile.  Customize their LinkedIn URL  Develop a personalized plan for better using LinkedIn in their professional life
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  The Basics Headshot  Headline  Summary  Experience  Including Recommendations
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  Profile Example
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  Headshot  Usea professional that will help you look your best  Wear comfortable clothes that are new or look new  Avoid alcohol and/or drugs the day of or night before photo is taken  Drink lots of water and be well rested
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  Headline  Founddirectly under your name  This is your professional identity  Hook the reader!  Don’t just list your most recent position  Use key-words for search engine optimization
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  Summary  Neverleave this section blank!  Write in the first person.  Use this as an opportunity to utilize even more keywords for search engine optimization.  Add website link, blog link, or links to your other professional sites.  Upload examples of your work using media (pictures, flyers, video).
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  Experience  Thisis your online resume  You can directly input information into LinkedIn OR you can upload an already completed resume.  Describe job duties  Include strengths and accomplishments  Seek out recommendations for each position
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  Experience: Getting Recommendations  Best way to get recommendations is to give them!  Once you have written for them ask them to return the favor.  You manage all recommendations and can accept/decline as necessary.  Remember that your professional reputation is tied to the person.
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  Networking  Connectwith current and former colleagues  Follow company’s that you have a business relationship with or would like to eventually work for  Join LinkedIn Groups related to your business or future career interests
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  Stay Visible Share articles and videos of interest  Post status updates about business and/or professional success  Participate in discussions  Connect your other professional social media sites
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  Customized LinkedIn URL  Click edit under profile picture  Move to column on right and click on current URL  Pick new URL name  Ex: www.linkedin.com/in/lisamillerlmft
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  • Share presentations publicly or privately • Add YouTube videos into presentations • Add presentations into blogs, websites, and social media. • Community for sharing presentations and other professional content • Find presentations on any topic you can think of
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  Slideshare: Getting Started  Go to www.slideshare.net  Click on Signup at top right  Complete requested information  Click connect with LinkedIn
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  Slideshare:  Clickonto “My Uploads” at top right  Upload desired file  Pick the desired sharing option  Click on the LinkedIn “Add to my Profile” button.  Automatically goes into summary section  Go to LinkedIn Profile and edit as needed.  Can move to match up with specific employment experiences.
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  What is HootSuite?  Social Media Management System  Supports you in tracking and managing you social media such as Facebook, LinkedIn, Twitter, Google+, Wordpress Blog, etc.  Basic use is FREE!  Allows you to cross post to multiple social media.  Pick the days/times for postings in advance
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  HootSuite: Getting Started  Go to https://hootsuite.com/  Click on “Sign up” or “create a new account”  Complete “Get Started-Free” section to create account  On homepage click “+” then “add social media”
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  HootSuite  Pickdifferent articles found online  Log into Hootsuite account  Click on “send to” box  Input link to article, click shrink, and chose which social media pages to post to.  Chose date and time for posting  Click schedule
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  Get The PhoneApps
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  Questions/Comments