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Inside Google's Numbers in 2017
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
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Inside Google's Numbers in 2017
- 1. Rand Fishkin, Wizardof Moz | @randfish | rand@moz.com An Inside the Numbers Look at Google in 2017
- 2. What Has Google BeenUp To?
- 3. Breaking Into JobListings
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- 5. Breaking Into CulturalContent
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- 8. Facing their 1stReal Threat in Years
- 9. Losing their FirstBig Case vs. the EU
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- 11. Paying Professors toHave Their Back
- 12. But Google isStill the Unquestionable Behemoth
- 13. Where Do PeopleSearch?
- 14. Breakdown of Searches onMajor Web Properties October 2016
- 15. Breakdown of Searches onMajor Web Properties May 2017
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- 18. GoogleCore Oct2016 May2017 GoogleImages Yahoo Bing GoogleMaps Amazon Facebook Gained/Lost 58.9% 27.7% 2.6% 2.3% 2.2% 1.9% 0.7% YouTube 3.8% 64.8% 21.8% 2.4% 2.4% 1.2% 2.3% 1.5% 3.6% +5.9 -5.9 -0.2 +0.1 -1.0 +0.4 +0.8 -0.2Thisis compensated for by a rise in web search clicks to local results
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- 20. Google’s Growth So far,2017 is trending ~10-15% higher than 2016, not including voice or Apple devices
- 21. Total Searchers vs.Active Searchers United States Canada United Kingdom Average Searches/Month %ofSearchersw/10+ Searches/Month 103-119 120-139 120-135 ~39% ~40% ~41%
- 22. Google CTR Breakdown Relativelyflat excluding seasonality = SEO not being cannibalized by Google’s own results
- 23. What are theWeb’s Top Traffic Referrers?
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- 25. Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4% 4.5% 2.2% 2.2% 1.4% Yahoo.com 6.0% 62.6% 5.9% 4.1% 4.7% 1.5% 2.1% 1.4% 5.0% +3.4% -0.6% -1.3% +0.2% -0.6% -0.1% +0% -1.0% Amazon.com1.3% 1.4% +0.1% This is when Reddit stopped using Imgur for all its image hosting
- 26. Google.com Oct2016 May2017 Facebook.com Reddit.com YouTube.com Imgur.com Bing.com Wikipedia.org Gained/Lost 59.2% 6.5% 5.4% 4.5% 2.2% 2.2% 1.4% Yahoo.com 6.0% 62.6% 5.9% 4.1% 4.7% 1.5% 2.1% 1.4% 5.0% +3.4% -0.6% -1.3% +0.2% -0.6% -0.1% +0% -1.0% Amazon.com1.3% 1.4% +0.1% In 7 months, Google gained more share than all but the top 5 even have
- 27. Top 10 11-100101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017)
- 28. Top 10 11-100101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017) Google distributes traffic pretty evenly
- 29. Top 10 11-100101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017) Facebook is strongly biased to the top
- 30. Top 10 11-100101-1K 1K-10K 10K+ Google 22.2% 14.9% 18.0% 18.7% 26.2% Facebook 42.7% 17.7% 15.3% 12.9% 11.3% Yahoo 39.2% 15.8% 15.6% 14.0% 15.4% Reddit 75.2% 11.0% 7.2% 4.4% 2.2% Youtube 80.1% 7.2% 5.4% 4.1% 3.2% Not All Referrers Send Traffic Equally (data below from May 2017) Reddit & YouTube even more so
- 31. Rand Fishkin, Wizardof Moz | @randfish | rand@moz.com Watch for More Data on the Moz Blog Soon!