Google Mobile Friendly Algorithm Updates & Tips

Google Mobile-Friendly Algorithm
Updates & Tips

Google to pre-announce a big algorithmic change
The Google Mobile Friendly Update launches apr 21st, a day that
many including ourselves here at Search Engine Land are calling
“Mobilegeddon.” We first learned of Google’s plan to release a new
algorithm designed to reward mobile-friendly web pages back in
February.
The mobile friendly update will potentially give a ranking boost to
mobile-friendly pages in Google’s mobile search results. Below you
will find a list of common questions and concerns that have been
answered over the past two-months around this algorithm.
Are you ready for Mobilegeddon?
Google is releasing the mobile friendly update on
April 21st. Here is what you need to know.

Most commonly mentioned mobile mistakes.
Google’s upcoming mobile-friendly algorithm change, the search giant
is providing advice to site owners on common mistakes to avoid when
converting your site to a mobile-friendly design.
Google sought advice from its own webmaster community on Twitter
and compiled a list of the most commonly mentioned mobile mistakes.
Google Provides Advice to Site Owners

Unplayable Content
In order for Googlebot to see your site as a real user would, always
allow access to these files in your site’s robots.txt.
This consists of certain types of videos, or other content, that are not
playable on mobile devices, such as license-constrained media or
media that requires Flash.
Blocked JavaScript, CSS and Image Files

Mobile- Only 404s
If you have separate mobile URLs, you must redirect mobile users on
each desktop URL to the appropriate mobile URL.
Some sites serve content to desktop users accessing a URL but show
an error page to mobile users. Instead, redirect mobile users to an
equivalent mobile page to avoid 404s.
Faulty Redirects

Irrelevant Cross - Links
This is when websites block the view of pages with a prompt to
download the site’s native app. Instead, use a small HTML banner at
the top of the page.
This is when users are linked to desktop-optimized pages from the
mobile version of the site, and vice versa. Check your links to make
sure that they point to the correct equivalent page.
App Download Interstitials

The algorithm is launching on, April 21st. I
checked in with Google this morning and they
confirmed they are still on schedule with
tomorrow.
Will it impact desktop searchers? Will my
desktop rankings drop?
How To Prepare Google Mobile Friendly
Algorithm Update
A
Q
When is Google releasing the mobile-friendly
algorithm?Q
No, it will only impact mobile searchers and will
have no impact on your desktop rankings.A

No, this only impacts searches done on mobile
smartphone devices, not tablets.
Didn’t Google release a mobile ranking
algorithm in 2013?
A
Q
Will it impact tablet searchers?Q
Yes they did,, but that was specific around core
issues accessing a mobile site, this is expanding
on that around mobile usability issues.
A

No, only the core web search results will be
impacted, not the local pack, not Google News or
other vertical searches, until those departments
decide to make a change.
Is the mobile friendly algorithm site-wide or
on a web page by web page basis?
A
Q
Will Google News, Local Results, In The
News, Videos, be impacted by this algorithm?Q

The mobile friendly algorithm is on a page by
page basis. So even if only some of your web
pages are not mobile friendly, some come benefit
from this algorithm.
A
What is this algorithmic update, who will it
impact?
Q
This update will impact only mobile searchers
and it will give a ranking boost to mobile-friendly
pages in Google’s mobile search results only.
A

How do I know if my site is mobile friendly?Q
There are a few ways but the only way to know if
your site is already indexed by Google as mobile
friendly is to see if your site has the mobile
friendly label in the mobile search results. Using
the mobile friendly testing tool will show if you
pass the test, but Google may still need some
time to update their index to pick up on the fact
that your web pages are mobile friendly. You
can also the mobile usability reports within
Google Webmaster Tools, but those can be
fairly delayed.
A

Unlike Panda or Penguin, the mobile friendly
algorithm is run in real time. Sometimes the
mobile friendly label can be delayed in showing
up in the search results, but Google will pick up
on those changes in real time.
When did we first hear about these new
mobile ranking changes?
A
Q
Is this a real-time or delayed algorithm?Q

In December 2014, Google told us they are
experimenting with a new mobile friendly ranking
algorithm.
A
Can you be partially mobile friendly according
to Google?
Q
No, a web page is only mobile friendly or not
mobile friendly, you cannot be more or less
mobile friendly than another web page. It is a yes
or no on being mobile friendly or not.
A

No, this is only for organic listings, AdWords may
have their own mobile factors but this is
unrelated.
Will my non mobile friendly web site drop in
the rankings on April 21st?
A
Q
Will this impact AdWords ads?Q

Not necessarily. Google said it can take a few
weeks for the algorithm to roll out. So you might
not notice the change for a few days to a few
weeks.
A
After it does roll out, how badly will my non
mobile site be impacted?
Q
Truth is, it is unknown right now. We were told it
will be more significant than both the Panda and
Penguin algorithms, which may mean that more
than 11% of the search results will change from
this.
A

Currently no, you won’t. Several desktop signals
still actually power mobile ranking. So slow
mobile sites with fast desktop counterparts are
one of those examples.
Will large brand or navigational related mobile
queries be impacted?
A
Q
What about site speed? If my mobile site is
slow but my desktop site is fast, will I be
negatively impacted?
Q

Not really. If a large brand has not gone mobile
friendly and a searcher is looking for them in
Google’s mobile results, Google will still likely
rank that brand in the first position even if the
page is not mobile friendly. Ultimately, relevancy
is more important and it outweighs this mobile
algorithm. So if Home Depot was not mobile
friendly and you searched for [home depot] on
your iPhone tomorrow, it would still rank number
one.
A
Didn’t Android Apps already go live with this
mobile friendly algorithm?
Q

Yes, in February when Google announced the
mobile friendly upgrade, Android apps installed
on devices would benefit if the Android searcher
is signed in. This past week, even non installed
apps also began benefiting from this mobile
friendly algorithm?
A
What are the most common mobile SEO
mistakes?Q
Google published a document with the top seven
mistakes webmasters make when going mobile
friendly.
A

The mobile friendly “signal” is, in the end, only
one of many different signals that Google uses
to rank pages. It may be that if you have the
right page for a search, then you’ll still show
regardless if you’re not mobile friendly. In fact,
Google even gave Re/code a reassuring
statement to this effect — that high-quality
content could rank well, even if it’s not mobile
friendly. Or course, it also could not rank well.
A
What if I’m the right answer but not a big site
nor mobile-friendly?Q

Absolutely not. Although there are shady SEOs
saying so.
Do you need a special mobile sitemap file?
A
Q
Will Google delist my site from search if I do
not go mobile friendly?
Q
No, in fact, most mobile sites do not need a
separate mobile sitemap at all.A

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