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The A-to-Z Guide to SlideShare
The document is a comprehensive guide to utilizing SlideShare for effective content marketing, highlighting features such as branded pages, analytics, and lead generation through calls to action. It covers various aspects, including document types, mobile optimization, and embedding options for maximum reach and engagement. The content emphasizes the importance of creating visually appealing presentations and optimizing for search to enhance visibility and audience interaction.
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Similar to The A-to-Z Guide to SlideShare
The A-to-Z Guide to SlideShare
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- 5. brand Eloqua, a softwareplatform from Oracle, provides an example of a company that’s used the available tools to give their SlideShare channel a branded look.
- 6. cc is forcalls to action Createacalltoactionby embeddingalinktoyourwebsite, blogorspecificlandingpages designedtocaptureleads.
- 7. calls to action http://www.socialmediatoday.com/content/slideshare-undisputed-heavyweight-champion-b2b-social-media-marketing (Left)At the end of SlideShares I create, I often invite readers to download useful content. The entire slide is an active link. (Below) In this example, the slide features a traditional CTA button. A great lesson on creating CTAs for SlideShare:
- 8. dd is fordocuments Increasethereachofstrategic marketingdocumentsby uploadingPDFsorOfficefiles.
- 9. documents Documents are one ofthe four types of content you can publish. When you visit a publisher’s page, you find the content organized by type in an intuitive interface.
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- 11. explore You actually click“More Topics” to “explore” content organized by topic.
- 12. ff is forforms Youcancollectleadsbyplacing leadformsatvariousplacesin yourdocumentorhavethem appearwhenauserrequestsa download.
- 13. forms http://shop.oreilly.com/product/0636920027584.do (Left) Customized formscan be placed within slideshows. Examples of CTAs above come from this book co-written by SlideShare’s former editor, Kit Seeborg. Helpful resource:
- 14. gg is forgraphics Strivetocreatevisualimpactwith strikinglayoutsandgraphically pleasingcolors,images,and fonts.
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- 16. hh is forHaiku Deck HaikuDeckisafreeappoffered viaSlideSharewhichmakesit easytocreatesimpleandbeautiful presentations.
- 17. Haiku Deck A specialsection on SlideShare’s home page is dedicated to presentations created with Haiku Deck.
- 18. ii is forinfographics PostinfographicsonSlideShare andembedthemwhereveryou publish.
- 19. infographics SlideShare provides HTML codeto make it easy to embed infographics on blogs and LinkedIn.
- 20. jj is forjournalism Journalistscapitalizeon SlideSharebyusingitasa researchtoolandaplatformto extendtheirmediapresence.
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- 22. kk is forkeynote authors KeynoteAuthorsisaninvitation- onlyprogramSlideSharecreated toshowcasetheworkofindustry expertswhocreatequalitydecks.
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- 25. LinkedIn You can automatically addyour content to your LinkedIn profile. (Right) You can customize how your content is displayed on LinkedIn.
- 26. mm is formobile Smartphoneusersseeamobile- optimizedversionofSlideShare andamobileappisavailablefor AndroidandiOS.
- 27. mobile (Above) SlideShare offersa preview of how your content will look on a smartphone. (Right) The SlideShare app is available free at Google Play and the Apple iTunes store.
- 28. nn is fornavigation SlideSharecanbenavigatedby searchandwithinpopulartopic sections,whichfeaturenumerous filteringoptions.
- 29. navigation Five popular topics areavailable in the navigation bar. Inside each is a menu to filter by category (additional topics), type and language (or “featured” and “popular”).
- 30. oo is foron the home page Muchofthebestcontentearns increasedexposurewhenselected bySlideShareeditorsand presentedatopthehomepageor ina“FeaturedSlideShare”section.
- 31. on the homepage http://www.slideshare.net/Slideshare/how-23431564 When your content makes its way to the SlideShare home page it’s likely to get far more views and shares. In the deck “How to Get Picked for the SlideShare Homepage,” SlideShare editors offer 7 tips. (Link below.)
- 32. pp is forpresentations Presentationsmake-upthe majorityofSlideSharecontent andtendtoperformthebest.
- 33. presentations With more than34K followers and nearly 800 presentations to date, HubSpot is clearly a company that believes in the power of publishing presentations on SlideShare.
- 34. qq is forquestions ThesupportpagesofSlideShare areacollectionoffrequently askedquestionsandareupdated frequentlywhenfeatureschange.
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- 36. rr is forreach SlideSharereachesanenormous audienceestimatedat60-million uniquevisitorspermonth.
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- 38. ss is forsearch SlideSharecontentoftenranks highinsearchengineresultsso usekeywordsandtagswisely whenyouuploadnewmaterial.
- 39. search Moz analytics (below)indicate SlideShare has done very well with some of the important factors that measure into success with search (e.g. domain authority). So optimized SlideShare content often ranks well and includes image previews, which helps earn clicks.
- 40. tt is fortranscriptions Transcriptsofyourslideshowsare automaticallyextractedand publishedtohelpboostvisibility tosearchengines.
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- 42. uu is forupload from SlideSharemakesitsimpleto uploadcontentfromyourcomputer, Dropbox,GoogleDriveorGmail withadrag-and-dropinterface.
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- 44. vv is forvideo SlideShareofferstheoptionto uploadvideocontentorembed YouTubecontentinpresentations.
- 45. video You can embed YouTube videos inyour slide decks. Standard videos are another acceptable media type.
- 46. ww is forwebsites SlideSharescanbeembedded intowebsitesandblogsandare easilyshareableonthepopular socialmediaplatforms.
- 47. websites http://blog.slideshare.net/2013/09/13/the-slideshare-sizzle-effect-lets-get-embed/ SlideShare content can be embeddedin blog posts and web pages. This example comes from a post I wrote for the SlideShare blog about the feature. (Link below.)
- 48. xx is foreXtras Youcanusebadgestoprovidea linkfromyourwebsitetoyour SlideShareprofileaswellasembed “Slideshelf” onyourwebsite.
- 49. eXtras (Above) A varietyof badges are offered to direct visitors to your website to your SlideShare page. (Left) The “Slideshelf” widget embeds your entire SlideShare library on your website. www.slideshare.net/widgets/slideshelf_widget http://www.slideshare.net/widgets/minibadge
- 50. yy is foryes Yes,youshouldmakeSlideShare astapleinyourcontentmarketing publishingplan.
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- 52. zz is forzero WhileSlideShareis immenselyvaluable thecostofusingitiszero.
- 53. zero cost Today, allSlideShare memberships are free and include many of the features that were formerly reserved for the paid “PRO” membership tier.
- 54. > Visit. Learn.Say hi. > Get Magnetic [Get on our mailing list]. Feldman Creative Want to rock SlideShare? Take me to Feldman Creative