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If you’ve ever bought your cat a toy only to watch them ignore it entirely, you’re not the only one. But every now and then, one toy manages to break through their indifference for everything except cardboard boxes and turn your sweet little creature into, well, an “addicted monster.” That’s exactly what shoppers are saying about the SmartyKat Dazzle Unicorn Crinkle Plush Catnip Toy — a pastel fever dream of rainbow fur, gold stars, and crinkly legs that somehow has cats absolutely losing it.
One shopper didn’t hold back: “My cat goes INSANE for these. Once he hears the crinkle he perks up and immediately comes to grab it in his mouth and kick it around the house.” Another shared that their cat will literally carry it around and yell until someone acknowledges the catnip unicorn. This is not a toy they forget about five minutes later.
SmartyKat Dazzle Unicorn Crinkle Plush Catnip Toy
The magic is in the all the different stimulating, sound-making materials: soft plush, crinkle material, and a catnip-filled core that hits cats with an irresistible burst of energy. Those floppy rainbow legs mimic prey movement, while the gentle crinkle noise keeps them locked in. “It’s the perfect size for them to carry around in their mouths, and I catch them tossing it in the air or batting it down the hallway daily,” one reviewer wrote. “I’ll definitely be getting another when this one gets ‘loved to death.’”
Shoppers also say it holds up surprisingly well to those signature cat sneak attacks. “My young cat is obsessed with this toy. She absolutely loves it. I got it for her a couple months ago, and it has not ripped, torn or come apart,” another customer said.
And because cats are, well, cats, several pet parents mentioned buying multiples just to be safe. One shopper said, “I bought 3 more, so I’m prepared when the next one goes missing.”
If your cat’s usual reaction to toys is a polite (or not-so-polite) blink, SmartyKat’s Dazzle Unicorn Plush Catnip Toy might be the cat toy that breaks the boredom streak. Just don’t be surprised if you end up living with your own unicorn-loving “addicted monster.”
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