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BCG Matrix of Coca Cola

Fanta, a Coca-Cola product, is an example of a question mark in the BCG matrix. As a brand, Fanta has not gained as much popularity as Coke and is losing popularity in some areas. However, i…

Uploaded by

Rajveer Chauhan
290 views2 pages

BCG Matrix of Coca Cola

Fanta, a Coca-Cola product, is an example of a question mark in the BCG matrix. As a brand, Fanta has not gained as much popularity as Coke and is losing popularity in some areas. However, in other areas Fanta has a generous sales volume. Coca-Cola is an example of a cash cow, as it is sold in 200 countries and generates significant revenue through bottling partners. Kinley bottled water is a star as the bottled water industry is growing and Kinley has high growth and market share. Diet Coke is an example of a dog, as it was launched to offer a healthier option but failed to attract consumers and its sales declined.

290 views2 pages

BCG Matrix of Coca Cola

Fanta, a Coca-Cola product, is an example of a question mark in the BCG matrix. As a brand, Fanta has not gained as much popularity as Coke and is losing popularity in some areas. However, i…

Uploaded by

Rajveer Chauhan
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