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738 views2 pagesUnilever BCG Matrix Analysis
The document discusses Unilever's product portfolio using the BCG matrix. It identifies Lux, Sunsilk, Walls, and Fair & Lovely as star products that have high market share but require signif…
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Amna Nasser0% found this document useful (0 votes)
738 views2 pagesUnilever BCG Matrix Analysis
The document discusses Unilever's product portfolio using the BCG matrix. It identifies Lux, Sunsilk, Walls, and Fair & Lovely as star products that have high market share but require significant investment for growth. Cash cow products like Surf Excel, Ponds, Lipton, and Close Up have high share but low growth, producing profits. Dog products like Wheel and Supreme Tea have low share and growth. Question mark products like Clear Shampoo and Rin have growth potential but consume cash.
0% found this document useful (0 votes)
738 views2 pagesUnilever BCG Matrix Analysis
The document discusses Unilever's product portfolio using the BCG matrix. It identifies Lux, Sunsilk, Walls, and Fair & Lovely as star products that have high market share but require signif…
Uploaded by
Amna Nasser2