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2K views3 pagesBCG Matrix of Coca-Cola
Coca-Cola analyzed its products using the BCG matrix, which considers market share and growth potential. Coca-Cola and Limca are "cash cows" as high-market share products in a low-growth ind…
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2K views3 pagesBCG Matrix of Coca-Cola
Coca-Cola analyzed its products using the BCG matrix, which considers market share and growth potential. Coca-Cola and Limca are "cash cows" as high-market share products in a low-growth industry. Thumbs Up, Mazaa, Kinley and Dasani are "stars" as leaders in high-growth industries. Fanta and Sprite are "question marks" that Coca-Cola is highly investing in as they are still developing in the market. Minute Maid and Diet Coke are "dogs" that failed to achieve expected growth despite potential. The BCG matrix helps Coca-Cola allocate investment and resources across its product portfolio.
0% found this document useful (0 votes)
2K views3 pagesBCG Matrix of Coca-Cola
Coca-Cola analyzed its products using the BCG matrix, which considers market share and growth potential. Coca-Cola and Limca are "cash cows" as high-market share products in a low-growth ind…
Uploaded by
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