https://www.sciencedaily.com/news/mind_brain/consumer_behavior/ Consumer Behavior. Read the latest research on what motivates people to buy, how brand names affect the brain, mindless autopilot through decision-making and more. en-us Tue, 04 Nov 2025 11:17:27 EST Tue, 04 Nov 2025 11:17:27 EST 60 https://www.sciencedaily.com/images/scidaily-logo-rss.png https://www.sciencedaily.com/news/mind_brain/consumer_behavior/ For more science news, visit ScienceDaily. https://www.sciencedaily.com/releases/2025/10/251021083638.htm New research reveals that exercise counteracts the mood-damaging effects of a Western-style diet through specific gut and hormonal mechanisms. Running restored metabolites tied to mental well-being and balanced key hormones like insulin and leptin. However, poor diet limited the brain’s ability to generate new neurons, showing diet still matters for full brain benefits. Tue, 21 Oct 2025 23:31:31 EDT https://www.sciencedaily.com/releases/2025/10/251021083638.htm https://www.sciencedaily.com/releases/2025/10/251020092833.htm Feeling in control may be the key to conquering daily stress. Penn State researchers found that people were 62% more likely to resolve everyday hassles on days when they felt greater control. This link grew stronger over time, suggesting we get better at managing stress as we age. Simple actions like setting priorities and reframing challenges can help boost that sense of control and reduce overall stress. Mon, 20 Oct 2025 22:52:52 EDT https://www.sciencedaily.com/releases/2025/10/251020092833.htm https://www.sciencedaily.com/releases/2025/10/251013040343.htm Finasteride, a common hair-loss drug, has long been tied to depression and suicide, but regulators ignored the warnings. Prof. Mayer Brezis’s review exposes global data showing psychiatric harm and a pattern of inaction by Merck and the FDA. Despite its cosmetic use, the drug’s effects on brain chemistry can be devastating. Brezis calls for urgent regulatory reforms and post-marketing studies to protect public health. Mon, 13 Oct 2025 12:48:13 EDT https://www.sciencedaily.com/releases/2025/10/251013040343.htm https://www.sciencedaily.com/releases/2025/10/251011102259.htm Researchers have identified two compounds, K102 and K110, that could repair the nerve damage from multiple sclerosis. These drugs help regenerate the protective myelin sheath and balance immune responses. Licensed by Cadenza Bio, the discovery represents a leap from lab research to potential clinical therapy. If successful, it could transform how neurodegenerative diseases are treated. Sat, 11 Oct 2025 10:22:59 EDT https://www.sciencedaily.com/releases/2025/10/251011102259.htm https://www.sciencedaily.com/releases/2025/10/251005085625.htm Researchers from Leeds found that overeating is driven more by what people believe about food than by its actual ingredients or level of processing. Foods perceived as fatty, sweet, or highly processed were more likely to trigger indulgence. Surprisingly, the “ultra-processed” label explained almost none of the difference in overeating behavior. The findings suggest that perception and psychology may be more important than packaging or processing. Sun, 05 Oct 2025 08:56:25 EDT https://www.sciencedaily.com/releases/2025/10/251005085625.htm https://www.sciencedaily.com/releases/2025/10/251005085616.htm Stanford scientists found that aging disrupts the brain’s internal navigation system in mice, mirroring spatial memory decline in humans. Older mice struggled to recall familiar locations, while a few “super-agers” retained youthful brain patterns. Genetic clues suggest some animals, and people, may be naturally resistant to cognitive aging. The discovery could pave the way for preventing memory loss in old age. Sun, 05 Oct 2025 08:56:16 EDT https://www.sciencedaily.com/releases/2025/10/251005085616.htm https://www.sciencedaily.com/releases/2025/10/251002074014.htm New research shows that poor sleep could make the brain appear years older than it really is. Using MRI scans and machine learning, scientists found a clear link between unhealthy sleep patterns and accelerated brain aging. Thu, 02 Oct 2025 09:36:39 EDT https://www.sciencedaily.com/releases/2025/10/251002074014.htm https://www.sciencedaily.com/releases/2025/09/250929054915.htm Researchers found that middle-aged adults, especially women, are far more likely to be addicted to ultra-processed foods than older generations. Marketing of diet-focused processed foods in the 1980s may have played a major role. Food addiction was linked to poor health, weight issues, and social isolation, highlighting long-term risks. Experts warn that children today could face even higher addiction rates in the future. Mon, 29 Sep 2025 09:57:42 EDT https://www.sciencedaily.com/releases/2025/09/250929054915.htm https://www.sciencedaily.com/releases/2025/09/250927031221.htm Daily cocoa extract supplements reduced key inflammation markers in older adults, pointing to a role in protecting the heart. The findings reinforce the value of flavanol-rich, plant-based foods for healthier aging. Sat, 27 Sep 2025 12:21:54 EDT https://www.sciencedaily.com/releases/2025/09/250927031221.htm https://www.sciencedaily.com/releases/2025/09/250920214459.htm New studies reveal that lifestyle changes—such as exercise, healthy eating, and social engagement—can help slow or prevent cognitive decline. Experts say this low-cost, powerful approach could transform dementia care and reduce its crushing toll on families and health systems. Sun, 21 Sep 2025 09:42:01 EDT https://www.sciencedaily.com/releases/2025/09/250920214459.htm https://www.sciencedaily.com/releases/2025/09/250915202846.htm People taking semaglutide report far fewer obsessive thoughts about food, with cravings dropping sharply and mental health improving. This new research hints the drug may offer freedom from the constant distraction of food noise. Tue, 16 Sep 2025 19:19:47 EDT https://www.sciencedaily.com/releases/2025/09/250915202846.htm https://www.sciencedaily.com/releases/2025/09/250906013448.htm Getting a smartphone before age 13 may drastically increase the risk of poor mental health later in life, according to data from more than 100,000 people. Early use is linked to suicidal thoughts, aggression, and detachment, largely driven by social media, cyberbullying, and lost sleep. Researchers urge urgent action to restrict access and protect young minds. Sat, 06 Sep 2025 01:57:26 EDT https://www.sciencedaily.com/releases/2025/09/250906013448.htm https://www.sciencedaily.com/releases/2025/08/250820000803.htm In a health system where speed often replaces empathy, researchers highlight the life-changing power of listening. Beyond simple questions, values-driven listening—marked by presence, curiosity, and compassion—can transform both patients and providers. Wed, 20 Aug 2025 10:50:52 EDT https://www.sciencedaily.com/releases/2025/08/250820000803.htm https://www.sciencedaily.com/releases/2025/08/250820000757.htm Researchers discovered two brain regions that work as a “neural compass,” keeping people oriented in virtual city navigation. These areas tracked direction consistently, hinting at new ways to detect and monitor neurological disorders that cause disorientation. Wed, 20 Aug 2025 09:01:39 EDT https://www.sciencedaily.com/releases/2025/08/250820000757.htm https://www.sciencedaily.com/releases/2025/08/250813083608.htm UC Berkeley scientists found oxytocin is key for quickly forming strong friendships, but less critical for mate bonds. In prairie voles, a lack of oxytocin receptors delayed bonding and reduced partner selectivity, changing how the brain releases oxytocin and affecting social behavior. Wed, 13 Aug 2025 23:01:14 EDT https://www.sciencedaily.com/releases/2025/08/250813083608.htm https://www.sciencedaily.com/releases/2025/08/250812234529.htm A sweeping international study has revealed that when faced with complex decisions, people across cultures—from bustling megacities to remote Amazon communities—tend to rely on their own judgment rather than seeking advice. The research, spanning over 3,500 participants in 12 countries, challenges the long-held belief that self-reliance is primarily a Western trait. While cultural values influence how strongly individuals lean on their inner voice, the preference for private reflection remains a shared human tendency. Wed, 13 Aug 2025 01:20:00 EDT https://www.sciencedaily.com/releases/2025/08/250812234529.htm https://www.sciencedaily.com/releases/2025/08/250811104233.htm A study finds that people are more open to plant-based eggs when they’re part of familiar foods, like pancakes, rather than served plain. While taste and appearance still favor regular eggs, vegan eggs score higher on environmental and ethical benefits. Familiarity is the key to getting people to try them. Tue, 12 Aug 2025 07:31:24 EDT https://www.sciencedaily.com/releases/2025/08/250811104233.htm https://www.sciencedaily.com/releases/2025/08/250811104231.htm A six-month randomized trial challenges the idea that eating more sweet foods increases a person’s preference for sweetness. Participants on diets with high, low, or mixed sweetness levels showed no changes in their sweet taste preferences, energy intake, body weight, or health markers. The study’s rigorous design suggests sweetness alone isn’t to blame for overeating, and even after the intervention, participants naturally returned to their baseline sweet intake. Tue, 12 Aug 2025 06:02:20 EDT https://www.sciencedaily.com/releases/2025/08/250811104231.htm https://www.sciencedaily.com/releases/2025/08/250811104206.htm Flinders University researchers found that forgiving yourself isn’t just about letting go. People stuck in guilt and shame often feel trapped in the past, and true healing comes from addressing deeper moral injuries and restoring a sense of control. Mon, 11 Aug 2025 23:52:41 EDT https://www.sciencedaily.com/releases/2025/08/250811104206.htm https://www.sciencedaily.com/releases/2025/07/250730030358.htm Stepping into a virtual forest or waterfall scene through VR could be the future of pain management. A new study shows that immersive virtual nature dramatically reduces pain sensitivity almost as effectively as medication. Researchers at the University of Exeter found that the more present participants felt in these 360-degree nature experiences, the stronger the pain-relieving effects. Brain scans confirmed that immersive VR scenes activated pain-modulating pathways, revealing that our brains can be coaxed into suppressing pain by simply feeling like we re in nature. Wed, 30 Jul 2025 03:03:58 EDT https://www.sciencedaily.com/releases/2025/07/250730030358.htm https://www.sciencedaily.com/releases/2025/07/250727235825.htm Over-the-counter (OTC) products like St John’s Wort and omega-3s have long been touted for helping with depression, but new research reveals that 64 different OTC products have been tested in clinical trials, with varying levels of evidence. Some well-known options like St John’s Wort, saffron, and probiotics showed encouraging results, sometimes comparable to antidepressants. Others like folic acid, lavender, and lemon balm show emerging promise. Although few safety concerns were reported, researchers stress the need for better safety reporting and more studies, especially on commonly used but understudied herbal remedies. Mon, 28 Jul 2025 03:42:32 EDT https://www.sciencedaily.com/releases/2025/07/250727235825.htm https://www.sciencedaily.com/releases/2025/07/250724040928.htm Italian students taking oral exams have a better shot at success if they’re scheduled around midday, according to new research. Analyzing over 100,000 assessments, scientists found a clear bell curve in pass rates, peaking between 11 AM and 1 PM. This time-based trend might not be limited to academia—job interviews and court decisions could be affected too. The researchers suggest biological rhythms, decision fatigue, and misaligned chronotypes between students and professors might all contribute. Strategic scheduling and further research could help create fairer, more effective evaluations. Thu, 24 Jul 2025 08:58:27 EDT https://www.sciencedaily.com/releases/2025/07/250724040928.htm https://www.sciencedaily.com/releases/2025/07/250724040925.htm You may be seeing faces in clouds, toast, or cars—and it turns out your brain is wired to notice them. A fascinating new study shows how our attention is hijacked not just by real faces, but by face-like illusions, through entirely different mental mechanisms. These imaginary expressions actually spark a stronger response, and the research even hints at clever ways advertisers could use this effect to grab your attention. Thu, 24 Jul 2025 08:32:39 EDT https://www.sciencedaily.com/releases/2025/07/250724040925.htm https://www.sciencedaily.com/releases/2025/07/250717013905.htm A massive European study has uncovered a powerful connection between hearing loss, loneliness, and memory decline. Researchers at the University of Geneva found that older adults with hearing impairments who also feel lonely—regardless of actual social isolation—experience faster cognitive decline. Fri, 18 Jul 2025 00:20:12 EDT https://www.sciencedaily.com/releases/2025/07/250717013905.htm https://www.sciencedaily.com/releases/2025/07/250705084325.htm Immersing stressed volunteers in a 360° virtual Douglas-fir forest complete with sights, sounds and scents boosted their mood, sharpened short-term memory and deepened their feeling of nature-connectedness—especially when all three senses were engaged. Researchers suggest such multisensory VR “forest baths” could brighten clinics, waiting rooms and dense city spaces, offering a potent mental refresh where real greenery is scarce. Sun, 06 Jul 2025 08:17:22 EDT https://www.sciencedaily.com/releases/2025/07/250705084325.htm https://www.sciencedaily.com/releases/2025/07/250705083949.htm People who treat hearing loss with hearing aids or cochlear implants regain rich conversations, escape isolation, and may even protect their brains and lifespans—proof that better hearing translates into fuller living. Sat, 05 Jul 2025 10:25:27 EDT https://www.sciencedaily.com/releases/2025/07/250705083949.htm https://www.sciencedaily.com/releases/2025/07/250704032930.htm Smarter people don’t just crunch numbers better—they actually see the future more clearly. Examining thousands of over-50s, Bath researchers found the brightest minds made life-expectancy forecasts more than twice as accurate as those with the lowest IQs. By tying cognitive tests and genetic markers to real-world predictions, the study shows how sharp probability skills translate into wiser decisions about everything from crossing the road to planning retirement—and hints that clearer risk information could help everyone close the gap. Fri, 04 Jul 2025 17:37:21 EDT https://www.sciencedaily.com/releases/2025/07/250704032930.htm https://www.sciencedaily.com/releases/2025/07/250701020653.htm Over a thousand students revealed a striking link between lactose intolerance and nightmare-filled nights, hinting that midnight stomach turmoil from dairy can invade dreams. Researchers suggest simple diet tweaks especially ditching late-night cheese could turn scary sleep into sweet rest, though more experiments are needed to decode the gut-dream connection. Tue, 01 Jul 2025 02:06:53 EDT https://www.sciencedaily.com/releases/2025/07/250701020653.htm https://www.sciencedaily.com/releases/2025/06/250617014215.htm When faced with a tricky maze task involving hidden information, humans instinctively toggle between two clever mental strategies: simplifying in steps or mentally rewinding. MIT researchers showed that people shift methods based on how reliable their memory is echoed by AI models mimicking the same constraints. Tue, 17 Jun 2025 01:42:15 EDT https://www.sciencedaily.com/releases/2025/06/250617014215.htm https://www.sciencedaily.com/releases/2025/06/250613013918.htm A protective sugar coating on brain blood vessels, once thought to be insignificant, turns out to play a vital role in preventing cognitive decline. Restoring this layer reversed damage and memory loss in aging brains, offering a fresh approach to treating neurodegenerative diseases. Fri, 13 Jun 2025 01:39:18 EDT https://www.sciencedaily.com/releases/2025/06/250613013918.htm https://www.sciencedaily.com/releases/2025/06/250609054401.htm Deep within the brain, the ventral tegmental area does more than signal when we re rewarded it forecasts exactly when we ll be rewarded. This discovery came from an elegant collaboration between neuroscientists and AI researchers, revealing that VTA neurons not only predict the likelihood of future rewards but also their precise timing. Mon, 09 Jun 2025 05:44:01 EDT https://www.sciencedaily.com/releases/2025/06/250609054401.htm https://www.sciencedaily.com/releases/2025/05/250529140137.htm Humans and mice share persistent brain-activity patterns in response to adverse sensory experience, scientists find, opening a window to our emotions and, perhaps, neuropsychiatric disorders. Thu, 29 May 2025 14:01:37 EDT https://www.sciencedaily.com/releases/2025/05/250529140137.htm https://www.sciencedaily.com/releases/2025/05/250528132509.htm A review of experimental research reveals how VR is best used and why it's struggled to become a megahit with consumers. Wed, 28 May 2025 13:25:09 EDT https://www.sciencedaily.com/releases/2025/05/250528132509.htm https://www.sciencedaily.com/releases/2025/05/250528131636.htm Parental warmth and affection in early childhood can have life-long physical and mental health benefits for children, and new research points to an important underlying process: children's sense of social safety. Wed, 28 May 2025 13:16:36 EDT https://www.sciencedaily.com/releases/2025/05/250528131636.htm https://www.sciencedaily.com/releases/2025/05/250527124313.htm A new study shows that people who proactively reorganise their family routines -- such as adjusting childcare schedules or redistributing domestic responsibilities -- are more likely to demonstrate adaptability and innovation at work. Tue, 27 May 2025 12:43:13 EDT https://www.sciencedaily.com/releases/2025/05/250527124313.htm https://www.sciencedaily.com/releases/2025/05/250527124229.htm The U.S. is facing a maternal health crisis with higher rates of maternal mortality than any other high-income country. Social and economic factors, including income, are recognized determinants of maternal morbidity and mortality. In addition, more than half of pregnancy-related deaths (deaths occurring during pregnancy or within one year after delivery) occur in the postpartum year. In what is believed to be the first review to summarize evidence on the effect of unconditional cash transfers (UCTs) on postpartum health outcomes in the U.S., researchers have found strong evidence that UCTs increase breastfeeding rates and result in little to no difference in postpartum mood. Tue, 27 May 2025 12:42:29 EDT https://www.sciencedaily.com/releases/2025/05/250527124229.htm https://www.sciencedaily.com/releases/2025/05/250527124219.htm When it comes to public attitudes toward using self-driving cars, understanding how the vehicles work is important -- but so are less obvious characteristics like feelings of excitement or pleasure and a belief in technology's social benefits. Tue, 27 May 2025 12:42:19 EDT https://www.sciencedaily.com/releases/2025/05/250527124219.htm https://www.sciencedaily.com/releases/2025/05/250527124128.htm Taking a statin medication is an effective, safe, and low-cost way to lower cholesterol and reduce risk of cardiovascular events. Despite clinicians recommending that many patients with diabetes take statins, nearly one-fifth of them opt to delay treatment. In a new study, researchers found that patients who started statin therapy right away reduced the rate of heart attack and stroke by one third compared to those who chose to delay taking the medication. Tue, 27 May 2025 12:41:28 EDT https://www.sciencedaily.com/releases/2025/05/250527124128.htm https://www.sciencedaily.com/releases/2025/05/250522183159.htm As the US national debate intensifies around immigration, a new study is challenging conventional wisdom about 'brain drain'--the idea that when skilled workers emigrate from developing countries, their home economies suffer. Thu, 22 May 2025 18:31:59 EDT https://www.sciencedaily.com/releases/2025/05/250522183159.htm https://www.sciencedaily.com/releases/2025/05/250522124752.htm Doctors can better communicate health numbers and statistical risks to their patients. Decision psychology experts give five strategies for effective patient-physician communication on quantitative medical information. Thu, 22 May 2025 12:47:52 EDT https://www.sciencedaily.com/releases/2025/05/250522124752.htm https://www.sciencedaily.com/releases/2025/05/250521124629.htm A mechanism involving potassium channels in the brain that control brain cell activity could provide a new and fundamentally different way of treating depression symptoms in adults with major depressive disorder. Wed, 21 May 2025 12:46:29 EDT https://www.sciencedaily.com/releases/2025/05/250521124629.htm https://www.sciencedaily.com/releases/2025/05/250520183846.htm The study explores how social influences, particularly peer pressure, impact substance use -- and misuse -- among young adults. A confidential online survey on alcohol use was given to 524 students at a large public university (not UTA). Tue, 20 May 2025 18:38:46 EDT https://www.sciencedaily.com/releases/2025/05/250520183846.htm https://www.sciencedaily.com/releases/2025/05/250520183839.htm Poor mental health, rising obesity rates, exposure to violence and climate change are among the key challenges facing our adolescents today, according to a global report. Tue, 20 May 2025 18:38:39 EDT https://www.sciencedaily.com/releases/2025/05/250520183839.htm https://www.sciencedaily.com/releases/2025/05/250519131750.htm Spending too much time sitting after a heart scare could be deadly. New research shows that patients who were sedentary for more than 14 hours a day in the month after leaving the hospital had a sharply higher chance of suffering another heart problem or even dying within a year. But there’s good news: simply replacing 30 minutes of sitting with light activities like walking around the house—or even more sleep—cut risks dramatically, in some cases by more than half. Mon, 19 May 2025 13:17:50 EDT https://www.sciencedaily.com/releases/2025/05/250519131750.htm https://www.sciencedaily.com/releases/2025/05/250519131024.htm Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to unknowingly overpromise and underdeliver -- or sell its own product short. Mon, 19 May 2025 13:10:24 EDT https://www.sciencedaily.com/releases/2025/05/250519131024.htm https://www.sciencedaily.com/releases/2025/05/250516134541.htm Psychological treatment can relieve pain. New research now shows what happens in the brain -- and what specific treatments psychologists, doctors and patients can turn to. Fri, 16 May 2025 13:45:41 EDT https://www.sciencedaily.com/releases/2025/05/250516134541.htm https://www.sciencedaily.com/releases/2025/05/250515132119.htm Palliative care is specialized medical care focused on easing symptoms, addressing psychological and spiritual needs, and helping patients and caregivers make critical decisions aligned with their personal beliefs and values. Thu, 15 May 2025 13:21:19 EDT https://www.sciencedaily.com/releases/2025/05/250515132119.htm https://www.sciencedaily.com/releases/2025/05/250515131836.htm A new, incision-free technique developed at UVA Health to treat debilitating brain lesions called cerebral cavernous malformations, or cavernomas, has shown great promise in early testing, halting the growth of the lesions almost entirely. Thu, 15 May 2025 13:18:36 EDT https://www.sciencedaily.com/releases/2025/05/250515131836.htm https://www.sciencedaily.com/releases/2025/05/250514180737.htm A collaborative study tested 17 strategies in an 'intervention tournament.' Interventions targeting future thinking, such as writing a letter for a child to read in the future, are the most effective ways to motivate climate action. Wed, 14 May 2025 18:07:37 EDT https://www.sciencedaily.com/releases/2025/05/250514180737.htm https://www.sciencedaily.com/releases/2025/05/250514164318.htm A new game-based experiment sheds light on the tradeoffs people are willing to make about data privacy. Wed, 14 May 2025 16:43:18 EDT https://www.sciencedaily.com/releases/2025/05/250514164318.htm https://www.sciencedaily.com/releases/2025/05/250514111059.htm Neuroscientists have discovered that the brain uses a dual system for learning through trial and error. This is the first time a second learning system has been identified, which could help explain how habits are formed and provide a scientific basis for new strategies to address conditions related to habitual learning, such as addictions and compulsions. The study in mice could also have implications for developing therapeutics for Parkinson's. Wed, 14 May 2025 11:10:59 EDT https://www.sciencedaily.com/releases/2025/05/250514111059.htm https://www.sciencedaily.com/releases/2025/05/250512133654.htm A team of researchers has identified distinct mother-offspring attachment types in wild chimpanzees (Pan troglodytes verus). Drawing parallels with human psychology, the study provides compelling evidence that wild chimpanzee infants, like human children, develop critical secure and insecure-avoidant attachment patterns to their mothers. However, unlike humans and some captive chimpanzees, wild chimpanzees did not exhibit disorganized attachment characterized by high rates of aggression. This raises new questions about how this type of attachment may be shaped by survival and modern environmental pressures. Mon, 12 May 2025 13:36:54 EDT https://www.sciencedaily.com/releases/2025/05/250512133654.htm https://www.sciencedaily.com/releases/2025/05/250508112725.htm From seatbelt laws to new speed limits -- many people soon stop resisting policy changes that restrict their personal freedom once the new rules come into force. Researchers also identified the underlying psychological mechanism to gain important insights for possible communication strategies when introducing such measures. Thu, 08 May 2025 11:27:25 EDT https://www.sciencedaily.com/releases/2025/05/250508112725.htm https://www.sciencedaily.com/releases/2025/05/250507200809.htm Parents' genes -- even when not directly inherited by a child -- may play a role in their educational and mental health outcomes, finds a new report. Wed, 07 May 2025 20:08:09 EDT https://www.sciencedaily.com/releases/2025/05/250507200809.htm https://www.sciencedaily.com/releases/2025/05/250507200752.htm Redesigning social media to suit different needs of users could make their time online more focused, according to new research. Wed, 07 May 2025 20:07:52 EDT https://www.sciencedaily.com/releases/2025/05/250507200752.htm https://www.sciencedaily.com/releases/2025/05/250507152241.htm Researchers have discovered distinct roles for two dopamine receptors located on nerve cells within the portion of the brain that controls approach vs. avoidance behavior. Wed, 07 May 2025 15:22:41 EDT https://www.sciencedaily.com/releases/2025/05/250507152241.htm https://www.sciencedaily.com/releases/2025/05/250507130352.htm Discovering whether the brain carries early signs of Alzheimer’s doesn’t necessarily spark fear or sadness—in fact, people often feel less anxious after learning their results. But there’s a catch: the initial drive to eat better, exercise more, or protect memory tends to fade within months, even for those at higher risk. Wed, 07 May 2025 13:03:52 EDT https://www.sciencedaily.com/releases/2025/05/250507130352.htm https://www.sciencedaily.com/releases/2025/05/250506131325.htm A new study examines the choices healthy research volunteers make when given the opportunity to learn their risk of developing Alzheimer's disease dementia. The researchers found a large discrepancy between the percentage of participants who said they would like to learn their risk if such estimates became available and the percentage who followed through to learn those results when given the actual opportunity. Tue, 06 May 2025 13:13:25 EDT https://www.sciencedaily.com/releases/2025/05/250506131325.htm https://www.sciencedaily.com/releases/2025/05/250505171008.htm Children who grow up in disadvantaged neighborhoods -- areas with higher levels of crime and deprivation, and lower access to community resources -- are at risk of developing depression, and new research may help to explain why. Mon, 05 May 2025 17:10:08 EDT https://www.sciencedaily.com/releases/2025/05/250505171008.htm https://www.sciencedaily.com/releases/2025/05/250505170814.htm Snuff tubes uncovered at Chavin de Huantar in Peru reveal how leaders used mystical experiences to cement their power. Mon, 05 May 2025 17:08:14 EDT https://www.sciencedaily.com/releases/2025/05/250505170814.htm