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Our purpose grounds our existence. Our values guide our actions. Our behaviours show we bring our purpose to life

Purpose, values and behaviours

Two smiling colleagues brainstorming about a project in front of a laptop

Our purpose

Our purpose is to build trust in society and solve important problems.

In a complex, ever-evolving world, we act decisively—helping systems grow and adapt to deliver sustainable results for communities and society.

Embracing a common purpose guides businesses through ongoing transformation, as they adapt to and navigate disruption. 

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Global policy and regulation Human rights policy Inclusion Ethics and compliance

Our values

Our people come from diverse backgrounds and perspectives. Our values unite us, define how we collaborate, and set the standard for achieving excellence. Grounded in these values, we strive to fulfil our purpose.

Our five values set the framework for all our collaborations with clients and colleagues.

Act with integrity, make a difference, care, work together and reimagine the impossible

Our behaviours: what we stand for

Our behaviours define how we bring our purpose, strategy, and values to life.

 

PwCHow I lead &deliver value as aPwC ProfessionalTrusted LeadershipDistinctive OutcomesInspireI understand my impact andpeople want to work with meEmpowerI coach and work side byside with othersEvolveI grow as a person and guideus into the futureChampionI commit to quality, integrityand inclusive behaviourBuildI apply a business mindsetto my work to increasePwC’s successDeliverI collaborate across PwCto deliver quality anddistinctive client experiences Act with integrity Make a difference Care Work together Reimagine the possible In every interaction I am...purpose-led and values-drivenI create positive energyI’m comfortable with not havingall the answers and encouragepeople to ask questionsI listen, empathise and put thewell-being of people firstI do what I say and saywhat I doI create a respectful space whereall voices are heard and everyonefeels like they belongI communicate often, sharingcontext and vision of how thingsfit togetherI’m flexible as things changeI help people move throughchallenges and instil confidenceI trust people to make decisionsI speak the truth, even whenit’s hardI’m curious and encouragecuriosityI experiment and search forunexpected solutionsI reflect and hold myselfaccountable for learning &sharing lessons learnedI build inclusive communities andteams where diverse people, skillsand ideas thriveI raise a bold point of view toadvance our thinkingI perform quality work withobjectivity, professionalcompetence and careI act ethically and speak up aboutinappropriate behaviourI am an ally and advocatefor peopleI manage risks by followingour policies and consultingI contribute to healthy waysof working to allow us to beour bestI make meaningful contributionsand embrace challengingopportunitiesI develop skills and expertise to bethe best at what I doI introduce the impact of global/local events and industry trendsI create value by connectingclients to PwC capabilities, whereappropriateI build trusted relationshipsby connecting to what mattersto othersI engage diverse perspectivesacross teams to deliver thebest outcomesI use leading technology responsiblyto innovate and deliverI hold myself and othersaccountable to deliver anexceptional client experienceI enhance my impact bywelcoming, giving and actingon feedbackI work with my team to solvetoday’s challenges with the futurein mind

To help our clients, our people, and society build and sustain the momentum they need to thrive, we must evolve and adapt. Our dynamic world demands new skills, fresh perspectives, and innovative capabilities shared consistently across our network. We aim to lead differently and deliver impactful value, rooted in integrity.

Trusted leadership and distinctive outcomes are how we fulfil our purpose and strategy. Our PwC professional behaviours guide how we show up and embody our values in every moment—with our clients and with each other.

By committing to a systemic approach around our purpose, values, and behaviours, we unlock our global network’s potential—becoming an unmatched place to work where people can solve problems for our clients and society as a whole.

Our Code of Conduct

The trust our clients, our communities, and our people place in us, and our high standards of ethical behaviour—are fundamental to everything we do. Our purpose, values, and behaviours underpin our code of conduct, which serves as our frame of reference for the decisions we make every day. It’s how we do business.

 

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PwC Code of Conduct

PwC’s Code of Conduct sets out what’s expected of us. It outlines our core principles—integrity, objectivity, professional competence and due care, confidentiality and professional behaviour. It shows how we should turn principles into actions and holds us accountable to always give our best. Watch the film to learn more.

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Explore the Code of Conduct

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Marc Borggreven

Marc Borggreven

Global Human Capital Leader, PwC Netherlands

Tel: +31 (0)6 2242 4664

Email
Nicola Shield

Nicola Shield

Partner, Global Chief Ethics and Compliance Officer, PwC United Kingdom

Tel: +44 (0)7931 388648

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