The Pool & Hot Tub Alliance (PHTA) is a non-profit organization representing 4,000 members from around the world. Since 1956, PHTA has supported, promoted, and protected the common interests of the $62B pool, hot tub, and spa industry. We provide education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Through our commitment to water safety, swimming education, and community outreach, we help keep pools open and safe for all.

Drive innovation in the pool and hot tub industry by developing high-quality products that enhance safety, efficiency, and performance.
For subcontractors, consultants, architects, and other professionals who support the industry through specialized services like design, construction, landscaping, finance, and marketing.
Create stunning, high-quality pools and spas that transform outdoor spaces and bring clients’ visions to life.
Aquatic facilities such as hotels, resorts, fitness centers, and municipalities seeking industry support, resources, and professional connections.
Ensure a seamless supply chain by delivering essential pool and hot tub products to retailers, service companies, and professionals.
Keep pools, spas, and hot tubs safe, clean, and running efficiently with expert maintenance, repair, and water care services.
Provide customers with top-tier pool and hot tub products, expert advice, and outstanding service to enhance their aquatic experience.

February 04, 2026
12 PM - 1 PM ET
Start your project with expert tips, inspiration, and trusted pros—all in one place.
PHTA delivers unbiased research and analysis you can depend on to make informed business decisions.