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Sales & Marketing: Buying Advice, Tips, and News

Latest Sales & Marketing Stories

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the best CRM for your small business based on our in-depth testing.

By Ben Moore
People sitting at computers
4.0

Salesforce Starter Suite provides a highly customizable and capable CRM solution for small businesses that eventually plan to upgrade to one of the company's more feature-rich tiers.

Visit Site
at Salesforce.com
By Alison Barretta
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Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly CRM software we've tested.

By Ben Moore
Best CRM for small business

Plan content clusters, generate optimized blogs, and publish to WordPress all in one place.

Blazly SEO graphic

A capable email marketing service is important for sending your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough reviews and testing.

By Gabriel Zamora
Person looking at a screen that says email marketing
3.5

HoneyBook is a full-featured and capable CRM for small businesses or established freelancers that have outgrown spreadsheets, but it's very pricey and could use better reporting options.

Visit Site for Pricing
at HoneyBook
By Alison Barretta
HoneyBook logo

Market smarter with Pushbio for just $69.99, and get detailed analytics, QR code creation, retargeting pixels, and even a virtual business card.

a man using Pushbio on a mobile  device
4.0

Insightly helps businesses at all levels quickly learn customer relationship management and provides a full suite of capable tools.

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at Insightly
By Dianna Gunn
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4.0

The powerful Sugar Sell CRM can help businesses streamline sales processes with its extremely flexible interface and insightful AI tools.

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at SugarCRM
By Dianna Gunn
SugarCRM logo
4.0

Omnisend's template-heavy email marketing tool is especially good for small and midsize marketers, though it lacks the detailed analytics of top competitors.

Get 20% off for 3 Months with Code: PCMAG20
at Omnisend
By Gabriel Zamora
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4.0

Creatio’s flexible and easy-to-navigate CRM software supports some of the most advanced AI tools in the industry, though its high price makes it best suited for large organizations.

Try The No-Code CRM Free for 14-Days or Get an In-Depth Product Demo
at Creatio
By Dianna Gunn
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4.0

Apptivo provides a highly customizable, feature-rich CRM experience with all the tools and analytics your small business needs.

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at Apptivo
By Dianna Gunn
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4.0 Editors' Choice

The approachable and low-cost Bigin by Zoho CRM makes it easy for small businesses to organize contacts and leads, even if they're starting from scratch.

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at Zoho CRM
By Dianna Gunn
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3.0

Pipedrive provides all of the tools you need for customer relationship management, but you can get more features and support from alternatives that cost the same—or even less.

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at PipeDrive
By Dianna Gunn
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4.0

HubSpot's Smart CRM offers a robust AI assistant and all but the most advanced features you need for a midsize business.

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at Hubspot CRM
By Alison Barretta
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4.0

With a sensible starting price, an intuitive design, and plentiful customization options, the lightweight Freshsales CRM platform can help SMBs get up and running quickly.

By Dianna Gunn
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3.5

Although some tools could be more granular, GetResponse’s straightforward email and automation builders help marketers of all sizes create consistent campaigns.

10% Off Monthly Plan
at GetResponse
By Max Freedman
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Google introducing more features that keep users on Search could have an impact on the world of search engine optimization (SEO).

By Will McCurdy
A wrap
4.0

iContact's versatile email marketing tools, anti-spam protocols, and robust integrations make it an excellent solution for small to midsize businesses.

Starting at $9 per Month for 500 Contacts
at iContact
By Gabriel Zamora
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There's no 'special treatment' for White House social accounts. At VidCon, Biden's digital strategist details how officials are working with content creators and fighting misleading 'cheapfakes.'

By Rob Pegoraro
A photo of a phone open to a tweet from President Biden's X account showing the "Dark Brandon" meme of Biden with laser eyes