In 2026, the first battery-electric Ferrari Elettrica will go on sale, marking the start of what the automaker sees as an important step toward growing its buyer base.
"We want to bring people [to the brand] who want to only drive electric cars," the company's CEO Benedetto Vigna said in a presentation to investors on Wednesday in Maranello, Italy. The company was shy about how much they can expand production to fit demand for the new model.
In the last decade, Ferrari has sold more than 73,000 cars. It has one of the highest reported profit margins per vehicle of any automaker. In 2018, that number was $80,000 per car sold according to Dr. Ferdinand Dudenhoffer, a director with CAR-Center Automotive Research, at the time. In the first half of 2025, that number is around $136,000 the company reported, a figure that even with inflation is higher than it was in 2008.
And, the Ferrari brand continues to grow internationally thanks in large part to the key signing of Formula 1 racing phenom Lewis Hamilton a year ago and the company's participation in the successful Netflix series Drive to Survive.
Formula 1 and Ferrari's new Elettrica electric car are joined by a development cycle that has the influences of the former informing the latter. The 2009 debut of the F399 F1 car led to the 2012 Ferrari LaFerrari street car, with learnings from that project leading to the development of the SF90 and F80 hybrid autos.
In 2020, work began on what has now been revealed as the battery-electric Elettrica.
Ferrari sees the Elettrica as being a great leap forward compared to the GTC4 Lusso, showing investors a graph that explained it as having better performance than its predecessor by a wide margin. It is, "a new interpretation of sportiness. It's like choosing between a sailboat and a motor boat," Gianmaria Fulgenzi, Ferrari's chief product development officer, told Newsweek.
The luxury automaker focused on five components to deliver that thrilling drive: sound, gear change, longitudinal acceleration, braking and lateral acceleration.
No videos of demonstrations of the vehicle static or being driven were shown.
Following the ethos of Enzo Ferrari, who legendarily demanded complete control of the components that went into the company's car, Ferrari is assembling each Elettrica battery pack in house using robots.
Robots are necessary the company argued, saying that the marriage of the EV's rotor and stator units needs to be aligned with millimeter precision.
Each module is tested before it leaves the factory, a process that Ferrari has greened, returning 60 percent of the energy used during that testing to the grid.
That level of control, the company boasts, will allow them to upgrade and replace batteries when necessary to ensure that "a Ferrari is forever," a company spokesperson told Newsweek.
Ferrari's new car is powered by 15 SK On battery modules made up of 14 cells each, arranged with 13 flat across the floor of the car and an additional two under the model's rear seat. The battery pack is precision welded together instead of screwed, and fully integrated into the car's frame.
Its power, billed as "over 1,000 horsepower" by the company, is likely closer to 1,100 horsepower when Elettrica comes to production. That figure is bested by several Chinese automakers with their EVs, including BYD and Zeekr.
It can run in a two-wheel drive (rear-wheel drive) or all-wheel drive format to optimize performance and efficiency.
Ferrari reports that the car's power moves it from zero to 62 mph in 2.5 seconds, which is not the zippiest time, but regarded as sufficient for putting it into the high-performer category.
"When you think of a Ferrari, one of the first things you imagine is the unmistakable sound of our engines," Fulgenzi told the audience. For Elettrica, a car that can run silently, Ferrari is keen to give drivers aural feedback. But it is clear – it will not mimic an internal combustion engine with the sound, a shot across the bow at the efforts of Mercedes-AMG, which is using sounds from its past engines in its new electric vehicle.
The company described that instead, in Elettrica, high-precision sensors pick up the mechanical sounds of the EV and amplify them like a guitar amp does, passing the sound on to the driver to offer feedback.
That feedback is further amplified with physical feedback a driver receives when using the car's paddle "shifters" to control the level of torque and power that can be allocated in the moment. Ferrari will offer five levels in the new car that can be unleashed in succession and are also capable of delivering the sensation of engine braking.
Pricing for the model, its exact debut date, final horsepower figures and body design remain a mystery, for now.
Correction 10/15/25, 2:33 p.m. ET: An earlier version of this article included incorrect spellings of Benedetto Vigna, Ferrari LaFerrari, Zeekr and Elettrica.
